Maruti expects Vitara Brezza to eat into Swift/Dzire sales – Report

Posted on: Mar 10, 2016 - 2:38pm IST

Vitara Brezza starts at a competitive price of INR 6.99 Lakhs.

Following the Baleno, the Maruti Vitara Brezza is expected to be the next product to start snatching customers away from the Maruti Swift and Swift Dzire.

Maruti Vitara Brezza front quarter red launched
Prices for the Vitara Brezza were announced on March 8, 2016, which ranges between INR 6.99 Lakhs – 9.68 Lakhs.

Kenichi Ayukawa, MD of Maruti Suzuki, is expecting the sales of the Swift and Swift Dzire to come down, given that they’re starting to age in the product lineup. Yet, the demand for the Swift siblings are strong, and volumes that are lost to Maruti’s newest products could catch up to satisfactory levels in some time, he said.

Prices for the Vitara Brezza were announced on March 8, 2016, which ranges between INR 6.99 Lakhs – 9.68 Lakhs. The company has already received 2,600 bookings for the sub-4m SUV.

Maruti Vitara Brezza dashboard launched
The company already received 2,600 bookings for the sub-4m SUV.

Also Read: Maruti Baleno RS’s 1L Boosterjet engine being retuned for Indian conditions

The Maruti Vitara Brezza is only available with a 1.3-liter DDiS four-cylinder diesel engine capable of 90 PS and 200 Nm of torque. It is paired to a 5-speed manual transmission which sends power to the front wheels. The Vitara Brezza is capable of attaining a class-leading, ARAI-rated fuel efficiency of 24.3 km/l.

Maruti Vitara Brezza – Image Gallery

[Source: ET Auto]

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Aravind
Aravind Jayachandran

In short, Aravind is a huge petrolhead and an automobile engineer. He is also a massive fan of Ferrari, and loves to collect die-cast models for inspiration.