Mahindra KUV100 gets 21,000 bookings, 50% opt for petrol – IAB Report

Posted on: Feb 18, 2016 - 12:21pm IST

1.75 lakh enquiries received in a month.

Mahindra announced that their latest launch, the Mahindra KUV100 has received over 21,000 bookings in a month since launch. The company also shared that a total of 1.75 lakh enquiries have been received and over 2.7 million hits have been recorded on KUV100’s microsite.

Mahindra KUV100 Yellow front quarter at Auto Expo 2016
The KUV100 is receiving about 450-500 bookings every day, and is expected to sell at the rate of 80,000-90,000 units a year.

Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd., has disclosed that almost half of the bookings for the KUV100 have been registered for the petrol version. Given the amount of demand, the executive mentioned that the company is working on increasing production capacity in the coming months, from around 5,500 units a month to 8,500 units.

Mahindra KUV100 Yellow colour at Auto Expo 2016
The company is planning to increase the production capacity from 5,500 units to 8,500 units per month.

Also Read: Mahindra XUV Aero – Video Walkaround

IndianAutosBlog recently learnt that the waiting period for the car is currently close to 3 months, and that the company is receiving 450-500 bookings each day. The model is expected to sell at the rate of 80,000-90,000 units per annum. It is powered by the new mFalcon range of petrol and diesel engines.

Mahindra KUV100 at Auto Expo 2016 – Image Gallery

Mahindra KUV100 Xplorer edition at Auto Expo 2016 – Image Gallery

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Ashwin Ram
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Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.