BMW Motorrad to announce Indian entry and product strategy at Auto Expo – Report

Posted on: Jan 20, 2016 - 9:41am IST

G310R could be launched at the event.

Overdrive reports that BMW Motorrad will announce their formal entry into the Indian market at the Auto Expo 2016 in Greater Noida early next month and reveal their product strategy and dealership network plans for the sub-continent. The company will also present the BMW G310R alongside probably their new range of models that will be introduced in India in the coming months.

BMW Concept Path 22 at IAA 2015
A dedicated range of BMW Motorrad showrooms is expected to be launched this year which would sell the BMW G310R among other models.

The motorcycle division of BMW currently operates in India via the brand’s four wheeler dealerships with a small space each in select service centres that are allotted for the maintenance of the bikes. At the Auto Expo, BMW Motorrad would reveal their plans for setting up dedicated showrooms and service centres in top tier cities across the nation.

BMW Concept Path 22 rear at IAA 2015
BMW Motorrad is expected to present their upcoming models in India at Auto Expo 2016.

Also Read: New spyshots of TVS Apache RTR 200 4V reveal finer details – Spied

IndianAutosBlog reported earlier that the BMW G310R is likely to be sold through BMW Motorrad outlets which will be setup in important cities through the year 2016. In addition, IAB also reported that the second motorcycle from the long-term cooperation agreement between BMW Motorrad and TVS Motor Company is likely to be an adventure tourer in the mid-size motorcycle segment that would be powered by a twin-cylinder engine. The JV could reveal more details about its second motorcycle at the Auto Expo.

BMW Concept Path22 – Image Gallery

BMW G310R – Image Gallery

[Source: Overdrive]

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Ashwin is a guy with a slightly unorthodox perception of everything. His struggle to choose a career path, between art and automotive engineering, has landed him in the field of auto journalism, where he has paved way for himself to practise both.