Report – Tata Manza nearing a phase-out
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
The aging sedan clocks about 130 units a month.
Business Standard reports that the Tata Manza which is currently produced intermittently at the company’s JV plant (with Fiat) at Ranjangaon near Pune is moving towards its end due to absence of demand.
According to the publication’s sources, the five-year old Manza is produced in very limited quantities and there would be further drop in the output since the company is focusing fully on increasing the supply of the in-demand Zest compact sedan. The Zest has provided Tata Motors with a much needed relief in brand image and sales volume, outselling the Honda Amaze in October.
The one of a kind diesel AMT (Automated Manual Transmission) variant in particular enjoys high demand and hence the company is working intensely to ramp up the procurement of the AMT kits.
The Manza which sits a segment above the Zest, with competition coming from the Toyota Etios, Maruti Dzire Tour and Chevrolet Sail, managed to clock a paltry monthly average of 130 units during the period between April to September 2014.
Considering that the newly launched Zest and upcoming Bolt, two must-win products, need the company’s full focus when it comes to production and marketing, phasing out the Manza appears to be a sensible idea.
Tata Zest – Image Gallery
[Source: Business Standard]