IAB Report – UM Global to launch 300-500 cc cruisers in Q2 2015

Posted on: Nov 13, 2014 - 11:30am IST

Will be locally produced at Lohia Auto’s facility.

UML, a joint venture between American two wheeler maker UM Motorcycles and India’s Lohia Auto, is gearing up to launch locally produced cruisers in the medium displacement category (300-500 cc) come Q2 2015 (calendar year), reports Autocar Professional.

UM Renegade Commando side live
The Renegade Commando is the current flagship offering.

The two entities entered in a 50:50 joint venture earlier this year and have announced local production of UM products. It’s to be noted that the JV had initially planned to launch bikes in the 200-230 cc segment but now is expected to focus on the segment above it.

UML will make use of Lohia Auto’s existing facility located at Kashipur, Uttarakhand for local production and has already announced investments of INR 120 crore over a definite period. The production capacity is said to be 1,00,000 units per annum.

UM Motorcycles had showcased its range of compact sportsbikes and cruisers at the Auto Expo earlier this year. It’s to be noted that the brand’s existing portfolio doesn’t have a product in the medium displacement segment suggesting that new powertrains are in the works.

UM Renegade Commando front three quarter live
About 50 outlets will be opened across India by the end of 2015.

The UM Renegade Commando with its 223 cc single-cylinder air-cooled engine is the current flagship motorcycle.

Also read: Benelli and DSK Motowheels enter into a partnership

By the end of 2015, UML plans to have 50 outlets across the country, covering most of the metro cities. Local manufacturing is set to commence in Q2 2015 shortly before the market launch.

UM Renegade Commando – Image Gallery

[Source: Autocarpro]

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One thought on “IAB Report – UM Global to launch 300-500 cc cruisers in Q2 2015

  1. Joy says:

    UM might do well in India…. they are clear with their pricing strategies in India…. they will undercut most of the rival brands’ pricing…. good luck UM 🙂

    Reply

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Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!