Report – Convertible owners in USA have more money and brains than others, says study

Karthik

Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

A survey conducted in Illinois, USA, has come to a conclusion that everything you’d thought about a convertible was completely off the mark.

Experian Automotive in Schaumburg, Illinois, says that more than 50% of convertible owners have at least a bachelor’s degree and an average annual income of over $175,000 (Rs 1.05 crore).

Mazda MX-5 25th Anniversary Edition 2014 NY Auto Show rear quarter
Convertibles make up for just 1.8 percent of the US automobile market, but still add up to 4.5 million cars.

A convertible is highly inconvenient for anything more than two people, for the rear seats are mostly cramped up, if at all they’re present. Ideally, perfect weather conditions are required to enjoy a convertible to its fullest. Experian’s survey says that 72 percent of buyers of convertible cars are over 45 years in age. In line with expectations, nearly 52 percent of the above mentioned category of people don’t have children or don’t presently have their children living with them.

2015 Ford Mustang Convertible at 2014 NAIAS side 2
The Ford Mustang remains the most popular convertible in USA.

It must be noted that the survey was conducted only in USA, where purchase of convertibles are restricted to cities/towns with sunnier weather conditions. The report also says that only 1.8 percent of the US automobile market is made up of convertibles (4.5 million units), mostly because only premium brands offer convertible cars.

The top 5 popular convertibles in USA are the Ford Mustang, Chrysler Sebring/200, Mazda MX-5, BMW 3 Series and the Chevrolet Corvette.

Convertible cars are more popular in Europe, where even hatchbacks like the MINI are available in convertible variants.

[Source – Forbes]

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