IAB Picks – 5 things we know about the Tata Zest
Posted on: Jul 9, 2014 - 10:17am IST
The Tata Zest is inching closer to its launch that is set in early August. The latest compact sedan is the first new product by Tata Motors since the Aria in 2010 and is based on a comprehensively improved Manza platform.
Here are the 5 things that we know about the Tata Zest.
1. Sub-4 metre body length for competitive pricing
Unlike its predecessor (Manza), the Tata Zest is a compact sedan measuring less than 4 m in length to take advantage of the Indian government’s small car excise duty concession. Hence the pricing would be competitive and its rivals automatically become the best-selling Maruti Swift Dzire, Honda Amaze and the Hyundai Xcent.