IAB Report – Only 42 percent of all dealers to make profit for 2013-14

Karthik

Karthik H, A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.

At a time when the Indian automobile industry is struggling to get back to the growth potential it holds, a JD Power survey says that close to 48 percent of dealerships in India want the OEM to be more involved in the sales and marketing activities.

Maruti Swift Dzire side press image
Only 42 percent of dealerships are expected to report profits for 2013-14, with the situation worse in the top 6 cities where less than a third will.

The J.D. Power Asia Pacific 2014 India Dealer Satisfaction with Automotive Manufacturers Index (DSWAMI) Study says that despite an overall improvement in dealer satisfaction, only 42 percent of the dealerships will turn a profit in FY 2013-14. The situation, the study says, is more grim in the top 6 cities where barely a third expect to make a profit this year.

Tata Bolt front three quarter - Geneva Live
New launches, like the Tata Bolt pictured here, should help dealers increase sale of accessories and insurance.

Over half the revenues for a dealership comes from a sale and its associated activities like sale of accessories, insurance and credit/loans, etc. On the other hand, the study also says that automobile manufacturers are increasingly helping dealers fund spare part inventories. 48 percent of dealers get assistance to buy spare parts in 2014, up from 41 percent last year.

VW Polo TSI BlueMotion nose - Geneva Live
Increasingly, OEMs are helping dealers fund spare parts purchase.

A slowing market has had the converse effect on labour, as warranty labour costs have gone up 18 percent compared to 2013. A certain percent of dealers – 19 percent – report that they think their OEM doesn’t have a wide enough range to compete in the market. These dealers, also, understandably, score an average of 118 points lower on the satisfaction survey.

2014 J.D. Power Asia Pacific Dealer Satisfaction with Automotive Manufacturers Study – Press Release

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