IAB Report – Next gen Ford Fiesta to be more aerodynamic with focus on efficiency

Posted on: Jun 18, 2014 - 12:46pm IST

The 2014 Ford Fiesta facelift which goes on sale in India in the days to come sports new headlight clusters, a new design for the hood and an Aston Martin-like grille.

These cosmetic changes, apart from raising the visual appeal of the car, were done to reduce aerodynamic drag and to increase efficiency as a result. Ford engineers spent over 150 hours in the wind tunnel tweaking the refreshed Fiesta, and achieved a drag reduction of 3 percent.

2014 Ford Fiesta front official image
The refreshed Fiesta is is 3 percent more slippery through the air than the model it replaces.

Future Fords are expected to spend many more hours in the wind tunnel, and will focus on aerodynamic design, Ford’s Exterior Design Manager, Nima Nourian, told Indian Autos Blog. Stricter future emission regulations have led manufacturers to make cars light weight, and their engines efficient. Mr. Nourian said that reducing drag on the car is one way to achieve better efficiency and in turn lower carbon emissions.

“While engineers focus on downsizing engines to make them smaller and less polluting, we as designers intend to improve the aerodynamics and reduce drag on the vehicle”, he said.

Ford Fiesta facelift Aston Martin grille press shot
Ford’s designers will focus more on aerodynamic design in the future.

The next generation Ford Fiesta, which was confirmed by the company last week for a 2017 launch, will be one of the many Ford cars to focus on aerodynamic design. Mr. Nourian said.

“There are two parts to the design of the car: The designer’s role in making the car attractive yet aerodynamic, and the customer’s perception of an aerodynamically well designed car. The customer should also appreciate the design of the car,” he added.

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3 thoughts on “IAB Report – Next gen Ford Fiesta to be more aerodynamic with focus on efficiency

  1. Mirza Sarkar says:

    The new Fiesta is a really good car but sales are very low according to statistics.I would like to know the real reason from poor sales from you.Probably it might be poor Marketing campaign.

  2. Dr. Nitin Gupte says:

    When is Ford likely to introduce Fiesta petrol and will it appear with the 1 Litre Ecoboost? I would love it if they offer Fiesta AT with Ecoboost. I have booked Ecosport Ecoboost Titanium Plus as a compromise. I already own an Ikon (49000 km in 8 years) and a two year old Figo, and can’t just adapt to any car other than a Ford.

    I can wait for Fiesta Ecoboost AT a few months.

    Dr. Nitin Gupte

    1. Anjan Ravi says:


      We put this question forth to Ford officials and they say the current focus is only on diesel. The petrol will be launched if there is a market demand.


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.