Report – Toyota highly interested in developing a Ford EcoSport rival

Posted on: Feb 20, 2014 - 2:23pm IST

An urban SUV positioned below the Toyota RAV4 to fight the Nissan Juke, Honda Vezel and Ford EcoSport is apparently high on the company’s to-do list according to a new report published on

Toyota Australia’s product planner Mark Dobson admits to CarAdvice that the booming mini SUV segment cannot be ignored by the company for long.

Daihatsu Terios press image
The Daihatsu Terios is rebadged in some Asian countries as the Toyota Rush. However this vehicle is 8 years old and needs a successor to compete with the EcoSport, Duster or the Juke.

Toyota’s market studies show that urban buyers want low fuel bills, high safety, compact footprint and a lifestyle status. A sub-RAV4 product could fit the criteria. The RAV4 is the smallest Toyota SUV sold worldwide.

Toyota’s low-cost brand Daihatsu sells the ‘Terios’ mini SUV in a few emerging Asian markets (and Toyota rebadges it as the ‘Rush’) but the car is 8 years old and cannot hold a candle to the younger generation SUV crowd. Interestingly the first generation Terios is sold in India by Premier Automotive, badged as the ‘Rio’ strapped with a Fiat diesel engine.

From the dimensional perspective, Dobson says the Rush is the right vehicle. Going by current product lifecycles, the Rush needs succession, and CarAdvice predicts the change in Australia within 12 months.

[Source –]

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4 thoughts on “Report – Toyota highly interested in developing a Ford EcoSport rival

  1. daihacevich says:

    Hi ! Really love these machines and this company! I would like to see these cars on our roads more/better gather at factories of Europe and in Daihatsu particular Belarus.

  2. Swapnil R says:

    Can we expect Toyota to introduce something like this in our market especially when the Innova (although its an MPV it basically sits in a subset of that price bracket) still does so well?

    Also, the Terios looks much bigger (wider really) to me than a Rio or Zotye 2008!

  3. Vikash says:

    RAV4 will be better when compared to outdated Rush, to get sub4 for India

    1. hi2aravind says:

      RAV4 use Corolla platform I believe (and in same segment of CRV) and its expensive for Indian market. They should try crossover SUV from Vios platform.


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Shrawan Raja

I'm Shrawan, the Founder & CEO of I love teamwork and talking about cars.