IAB Report – Lamborghini Huracan trailer released, will receive the Ad Personam Personalization Program

Posted on: Feb 28, 2014 - 12:18pm IST

Lamborghini has released a trailer of the Huracan, which speaks of “One man, one car, one mission: drive faster than the storm”. The Huracan will make its debut at the Geneva Motor Show on March 4.

[Can’t see the video here? Head to Youtube]

Along with the new sports car, Lamborghini will present its renewed Ad Personam program at the 2014 Geneva Motor Show. This personalization program allows customers to create their own made-to order Lamborghini. Currently it is available for the Aventador range and will soon be extended to the Huracan.

Aventador Roadster Ad Personam exterior
The bodywork color is Ad Personam, a shimmering blue (Blue Sideris) matching the dual-color rims and the Forged Composite roof with blue highlights and special Y-shaped livery.

The updated program now increases the possibility of customization right down to the smallest details. The choice for interior color combinations has increased with new shades added to the choice of leather and Alcantara, floormats and seatbelts.

New materials have also been made available and customers can also request custom colors, hand-stitched seat emblems and monograms.

Aventador Roadster Ad Personam interior
Customers taking advantage of the Ad Personam program can also configure their vehicles directly at the Lamborghini plant in Sant’Agata Bolognese, Italy, assisted by a dedicated specialist

Lamborghini will display one special Aventador Roadster at the Geneva Motor Show as an example of the infinite range of combinations offered by Ad Personam program. This will be the first model to be equipped with Forged Composite inserts on the front spoiler, air intake, rear spoiler; and, in the interior, on the door sills, instrument cluster cover, infotainment controls and screen trim.

More details included in the press release.

Lamborghini Updates Ad Personam Personalization Program – Press Release

[Can’t see the press release here? Head to Slideshare]

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Shoeb
Shoeb Kalania

An Automobile Engineer by qualification and an automobile designer by passion, I am here with IndianAutosBlog to live my passion and do so by providing you with renderings and sketches of future vehicles.