IAB Report – Ashok Leyland John Deere launches 435E Back Hoe Loader

Posted on: Feb 20, 2014 - 5:15pm IST

Following the launch of the 435W Back Hoe Loader (BHL) in 2012, the Ashok Leyland-John Deere construction equipment company launched the 435E BHL in Chennai this week. The 435E was first showcased at the EXCON expo in 2013.

Ashok Leyland John Deere 435E Back Hoe Loader front three quarter left press shot
The 435E Back Hoe Loader is equipped with a manual gearbox, unlike the 435W that was launched in 2012 which had an A/T.

While the two-year-old 435W BHL comes with an automatic transmission, the recently launched 435E is equipped with a manual gearbox.

The 435E promises increased fuel efficiency of upto 10 percent, says the company, delivering a saving of a minimum of 0.5 liters per hour over its nearest competition. Both BHLs are powered by Ashok Leyland’s proven ‘H’ series BS 3 engine, featuring a mechanical inline fuel pump.

Mr. P. Ravishankar, CEO - Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd & , Dr. V. Sumantran, Chairman, Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd with 435E BHL
Mr. P. Ravishankar, CEO – Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd & Dr. V. Sumantran, Chairman, Ashok Leyland John Deere Construction Equipment Company Pvt. Ltd with 435E BHL

The 435E is targeted at first-time buyers, who make up around 65-70 percent of total customers in this segment, and promises longer change intervals of oils and filters and life-long teeth, pins and bushes.

Ashok Leyland John Deere 435E Back Hoe Loader front three quarter press shot
The 435E is powered by Ashok Leyland’s H series BS 3 engine.

Both BHLs feature India’s only fully-built Back Hoe Loader cabin that provides rollover protection structure and falling object protection structure.

Both loaders are built on Ashok Leyland’s 435 BHL platform at the joint venture company’s manufacturing facility outside Chennai. The facility features a car-plant-like robotic welding, CNC cutting and state-of-the-art paint shop says the company.

While the total BHL segment stands at around 30,000 units per annum, Ashok Leyland John Deere has so far sold 1,400 units of the 435W.

Ashok Leyland John Deere 435E Back Hoe Loader launched – Press Release

[Can’t view the press release? Head to SlideShare]

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One thought on “IAB Report – Ashok Leyland John Deere launches 435E Back Hoe Loader

  1. Dr. Nayak says:

    Shocking to hear that the product has engine and transmission from AL! Good job AL/CAT; we Indians are proud of your contributions to the development of Automobile technology!!

    Reply

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Karthik
Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to IndianAutosBlog.com for quick and unassuming updates from across the world.