Report – Tata Motors to unveil further plans for Aria next week

Posted on: Jan 22, 2014 - 1:42pm IST

The Tata Aria will get a new strategy over the course of next week. Tata Motors is reconsidering the business plan for Aria and will discuss it next week to spur sales, Mr. Ankush Arora, Senior Vice President, Passenger Vehicles Unit (Commercial) Tata Motors tells CarWale.

Tata Aria facelift
The Tata Aria facelift as shown at the 2013 Geneva Motor Show.

This could simply refer to the Tata Aria automatic transmission variant that the company showcased at the 2013 Geneva Motor Show. We have also seen spyshots of this model being tested in India.

Sales of the Tata Aria has been startlingly low, given how good an offering it is, mainly thanks to its exorbitant price tag. Tata Motors issued a massive Rs 2.5 lakh discount for the Aria in March 2013, despite which its sales never touched triple digits in any of the following months.

Tata Nano Twist Retro front
Tata Motors might consider using the Nano’s EPS for its other models.

The report also states that the company is looking to incorporate the electronic power steering system in the Tata Nano Twist on other Tata models. The Nano Twist’s power steering was developed by ZF and uses a brushless motor to reduce steering strain.

Tata Revotron engine rear view
The Revotron engine will feature in future models that get driver-selectable driving modes.

[Source – Carwale]

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2 thoughts on “Report – Tata Motors to unveil further plans for Aria next week

  1. milind says:

    Tata aria is a fantastic car which I have driven till date, but it failed to create an impact in the market because of its price tag. I heard tata motors are launching automatic transmission for tata aria, but again anything above 15 lakhs on road price for the top version will be a disaster as Indian consumer is price conscious

  2. sandy says:

    Aria is the best looking Tata so far, very futuristic. Even if its heavy, its proportionately efficient w.r.t its rival. Once the likes of power steering developed by ZF, effective ABS and EBD gets fitted, then this could make be more handling friendly beast.
    But Tata need to develop more confidence among the buyers


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Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.