Report – Tata Motors to launch 35 new commercial vehicles before April 2014

Posted on: Dec 21, 2013 - 5:09pm IST

Tata Motors, India’s largest commercial vehicle maker which saw a heavy drop in the sales of its trucks and buses due an economic downturn, will launch a slew of modernised products next year, according to a Hindustan Times report. Currently Tata enjoys around 60 percent market share in the CV segment.

Tata Motors Ultra 714

The company plans to launch the Ultra range of light trucks along with the Prima heavy trucks in the ICV and HCV segments. These products would be introduced between January and March 2014.

Ravi Pisharody, executive director Tata Motors said to Hindustan Times that the company has planned 80 launches including all variants and upgrades, of which 45 products are already out and the rest 35 will be launched in the next three months.

The Ultra range of trucks have already been soft launched with 300 units delivered. The company is waiting for feedback from customers before expanding availability.

Tata Ace Facelift
Ace and Magic range will receive CRDI engines.

The Ultra trucks which are equipped with air-conditioning and more features as an option command a 15-20% premium over conventional trucks. The high fuel efficiency of the Ultra is said to offset its higher price.

Small commercial vehicles like the Ace and Magic pickups will get equipped with common rail diesel engines. These engines are derived from Tata’s passenger cars and will offer better performance. The Ace product line will also see upgrades and a range of colour options.

Tata is planning to take its Ultra trucks outside India, to markets like Africa, Southeast Asia, West Asia and Russia, where it will compete with products from established players like Nissan and Isuzu.

[Source – HindutanTimes]

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8 thoughts on “Report – Tata Motors to launch 35 new commercial vehicles before April 2014

  1. Sandip says:

    plo.send me price of new TATA ultra 714

    1. Dear Sandip, suggest you consult your local dealership for answers.

    2. mahesh says:

      Pls sent me new tata ultra price..

  2. varun chauhan says:

    i like tata and tata is best

  3. varun chauhan says:


  4. Karthik says:

    Its My sugest Tata Launch Below 6.5 Lakhs Cars lauched in india make hit huge suceess in market. as well as they launced the commercial vehicle in engine capacity to change better milage option make success huge in market.,
    people as go for its concept only may in Bharath Benz.
    its closly capture the market stregth in TATA Beat the Eicher.

  5. Sandeep says:

    Nice changeover by Tata Motors increasing the features will give more comfort to the drivers and hence it may improve the sales as well…Best of Luck…

  6. prakash says:

    Sir its very nice and very good program indian auto car blog tell me with car you preper me to buy only desiel cars with in 10 lakhs thank you so much


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About the Author
Shoeb Kalania

An Automobile Engineer by qualification and an automobile designer by passion, I am here with IndianAutosBlog to live my passion and do so by providing you with renderings and sketches of future vehicles.