Skoda Rapid takes over the Gurgaon Rapid Metro

Posted on: Dec 7, 2013 - 2:53pm IST

Skoda India has decided to give the Rapid sedan a marketing push by tying up with the Gurgaon Metro. For the next three months, the Gurgaon Metro will bear advertisements for the Rapid on its rakes.

Skoda Rapid on Gurgaon Rapid Metro
The Skoda Rapid will be displayed on the Gurgaon Rapid Metro for three months

Inaugurated last month, the Gurgaon Rapid Metro Line runs around central Gurgaon, covering five stations. It is also integrated with the Delhi Metro. Going by the areas the Gurgaon Metro is visible in, Skoda India’s idea of splashing the Rapid gives it a chance to advertise straight to its target audience.

Kamal Basu, marketing director for Skoda Auto India, speaking to ZigWheels said that the activity was planned as Gurgaon is an important market for the company and that the tie-up with the Metro will help take the message about the Rapid to close to 6 to 7 lakh people every day.

Skoda Auto India has seen its sales hover around the 1,000-2,000 cars per month for the months of August, September and October. The Rapid saw sales of 1,271 units in October this year, followed by 991 units for the month of November.

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2 thoughts on “Skoda Rapid takes over the Gurgaon Rapid Metro

  1. chakram swalini says:

    i am not sure if skoda customers or aspirers will appreciate this public train branding.

    skoda is not mahindra.

  2. brandy cool says:

    what this Kamal Basu is saying i do not understand.

    he is head of marketing and he finds placing ads of premium brand like Skoda on trains as innovative?

    it may not be long if such continues then we will see also Skoda ads on public buses and maybe also rickshaws.

    common skoda, put ads where your customers are and will see.


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About the Author
Karthik H

A bit of a car freak and a bike nut, and a fan of trucks and technology too. Expect sharp stories that focus on those four fronts. As always, stay tuned to for quick and unassuming updates from across the world.