Mahindra Two Wheelers is expanding its global footprint by launching its vehicles in Latin America, following launches in Sri Lanka and Bangladesh. The motorcycles will be assembled at SKD plants in Nicaragua and Guatemala, and backed up by 3S facilities.
The vehicles were revealed to dealers, bankers, media and dignitaries at events in Nicaragua on August 20, 2013 and Guatemala City on August 23, 2013.
Mr. Viren Popli, Executive Vice President, Mahindra Two Wheelers -
International business is a key component of our growth strategy and we are pleased to venture into the Latin American market which is amongst the fastest growing markets in the world. Mahindra is a recognised name in Latin America where it sells its range of vehicles and we have strong local partners who are committed to ensure customer satisfaction and volume growth in these markets. We will continue to expand our footprint across the globe as we enhance our range of customer centric two wheelers, bringing more and more customers into the Mahindra fold.
Mr.Sandeep Singh Senior General Manager & Head – Exports, Mahindra Two Wheelers Ltd. added -
With these launches we have initiated operations in 11 markets spread across South Asia, Africa, Middle East and Latin America.We will continue to expand our presence across the globe while remaining focused on customer satisfaction and volume growth.
Throwing light on the products, the Centuro is powered by a single cylinder 8.5bhp petrol engine with a host of features such as Find Me Lamps, Guide Lamps, Distance To Empty indicator and service reminder. The Mahindra Pantero is targeted at the young, first time motorcycle buyer, equipped with a fully digital dashboard, while the Mahindra Duro DZ is a 125 cc unisex scooter.
