Fiat Linea Classic variant to launch in India on September 25
Posted on: Sep 23, 2013 - 7:24pm IST
Fiat India today confirmed that its base variant line of the Linea, the Fiat Linea Classic, would launch on the 25th of September. Speaking to IndianAutosBlog.com at a dealership inauguration recently, Nagesh Basavanhalli, Fiat India’s head, said the Classic would be the first of the nine launches planned for the next three years.
Explaining the positioning of the Classic, he said –
When you come to the Linea Classic, that’s a specific part of the C-Segment. We are playing significantly in the ‘C-High’ segment. The ‘C-Lower’ which is the other aspect of the C-Segment, is what we believe is very viable and effective, and so we clearly are going after that market. We believe that the Linea has the legs to grow in the C Segment. However the Classic is not a sub-4 meter product.
What Basavanhalli did not say is that there would be a Fiat Linea facelift (currently under testing) which would be positioned in the C-Higher segment alongside the T-Jet variant. The lower rung of the C-Segment would host the Classic variants which may miss out on a few features and have a lower powertrain spec.
Currently the Linea range is split into four parts – Active, Dynamic, Emotion and T-Jet. The Classic variants would slot in below these four, to challenge the higher variants of compact sedans such as the Honda Amaze, Swift Dzire, and even the Toyota Etios for that matter.