Tata Motors engineer reveals more about their VW MQB-like ‘Advanced Modular Platform’

Posted on: Aug 29, 2013 - 10:48am IST

Various group heads of Tata Motors have been telling IndianAutosBlog that the company was “always working on something or the other”. At the Horizonext event that was held in the month of June, Tata said that they would work on new products and refreshes for existing products and that there was a product plan in place until 2020.

But here is the big picture.

Tata logo
Tata’s modular platform could be called the ‘Advanced Modular Platform’ or AMP.

Tata is believed to be working on a VW MQB-like ‘Advanced Modular Platform’ (AMP). This flexible monocoque platform is expected to underpin future small cars apart from SUVs. The next generation heavy duty SUVs and UVs such as the Xenon would move on to a single ladder frame chassis however.

Dr. Tim Leverton, research and design head of Tata Motors told Motoring.com.au –

We have the opportunity to leapfrog the process that they [VW] have been through. Volkswagen is probably the most sophisticated in developing that type of architecture. They have done it now through five or six generations of product. We have the chance now to go directly to a very interesting solution and that’s basically what we’re aiming to do. The key difference between what has been platform strategy in the last generations of product and what is a future architecture or modular architecture, is you have the ability to change width as well as length. The key that gives you is the opportunity to cross segments in terms of how you satisfy the final product solution.

Skoda Octavia
VW’s MQB will underpin about 40 different vehicles and the 2013 Skoda Octavia which is due to be launched in India soon, is the first one off that platform in India.

VW is not the only manufacturer to embrace modular architecture. Mercedes calls theirs MFA/MRA, Renault-Nissan calls it CMF, Toyota calls it Toyota New Global Architecture (TNGA) and so on. Motoring reports that Tata’s AMP could find its way onto updated versions of existing cars and upcoming all-new cars. Dr. Leverton added saying –

Modular architecture is what you need to be able to suit that and to be able to meet developed world standards in terms of refinement. Complicating the issue is that Indian car buyer expectations are rising as they are exposed to imported brands. We are creating something that can be competitive. It’s a stretch. It’s an exciting challenge, but we are in a position to do that … The [Tata] passenger car business will reinvent itself over the next [few] years.

[Source – Motoring.com.au]

Next would you like to read more about the or more about Tata Motors?

5 thoughts on “Tata Motors engineer reveals more about their VW MQB-like ‘Advanced Modular Platform’

  1. Dineshsekhar says:

    I dont know whether Cyrus will read this, but I hope, if he can, it would be nice. It is still a surprise to me that Tata, the $10 + billion brand name could not invent something new with regard to passenger vehicles. We know, Honda, Toyota, Nissan or VW – all are investing heavily into their R&D to be the leader in passenger cars, why the mighty Tatas remain backseated. The huge success of JLR is something that Tatas can be proud of especially when they started from where Ford failed miserably and turned around JLR to today’s levels. It is a different story though, we the Indians would need something from you TATA, reliable and futuristic products in passenger cars.

    Reply
  2. Milo Cruise says:

    Good move by TATA Motors

    Reply
  3. Ramesh says:

    In the last one year Tata has been making lot of statements. Its time they started launching some new products. The market is not interested in Press releases.

    Reply
    1. raj shumi says:

      Making noise is the hallmark of the General Motors India (GMI) management team that has migrated to Tata.

      However, expecting action and success from them is being very optimistic… especially going by the track record of their ‘work’/decisions at GM/Chevrolet which failed to yield any success in the market despite being one of the early international brands to enter India.

      Could Tata not find a better pool of people? I see no rescue for Tata by the current GMI management.

      Reply
      1. gopi says:

        LOL!!!!

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Anjan
Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.