Report – No brand new products from Mahindra until FY16

Posted on: Aug 16, 2013 - 10:44am IST

Mahindra had been on a product launching spree over the past two years. The Indian UV specialist started off with the Mahindra XUV500 which transported the brand to a whole new level.

Mahindra XUV500 for Australia front fascia

The launch of the XUV500 was followed by the launches of the Quanto, Ssangyong Rexton, e2o and Verito Vibe. Some of the new products have had successful starts.

However, for the next two years, Mahindra is not looking to launch any brand new products. Dr. Pawan Goenka, President, automotive sector of Mahindra, said –

We were ahead of the industry and we did all our major launches in last two years. This year we don’t have any new product launches, we do have variants for launch. Absolute new products will be launched only in FY2016.

Regular Indian Autos Blog readers know that Mahindra is working on a compact SUV codenamed S101. Dr. Goenka’s statement gives us a rough time frame of when to expect the car.

Mahindra Reva E2O rear fascia
Mahindra is not happy with the sales of the e2o. The company hopes that a subsidy for electric vehicles would be announced soon.

During the next two years, the car maker will be occupied in making minor improvements to its existing products and launching new variants. Speaking of variants, Mahindra has announced earlier that the Verito EV would be launched in the first quarter of FY2014-15.

Commenting on the lackluster run of the e2o, Dr. Goenka said –

We have been disappointed with the sales of the e2o. We are hoping for some announcement on the subsidy very soon. If e2o sales take off then we will launch the electric Verito as planned.


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5 thoughts on “Report – No brand new products from Mahindra until FY16

  1. krishna says:

    1) Bolero is old and infirm and facing imminent death.

    2) Scorpio is outdated and long in the tooth.

    3) Competition is getting tighter in the crossover segment. Honda has two crossovers planned – one based on the brio/amaze platform and another one on the Jazz/City platform. . Hyundai crossover is expected in 2014. . Suzuki has SX4 crossover and XA Alpha.

    4) By 2016, Mahindra will be out of the indian market

  2. sadsack says:

    What if Mr. Goenka is sand bagging? The 101 could be the surprise launch and I think the Ssangyong Korando and the newly facelifted Actyon which I think is being called the Korando V or Korando S will definitely make into India if there is a market. I don’t think Mahindra can afford to sit back for 3 years. They are too smart to not know of the consequences.

  3. Ameya says:

    So the sad demise of Mahindra has begun.
    How are they sitting idle when Ecosport, Duster and in future Terrano will kill their product portfolio completely?
    3 years is too long a time for entering back into the game.

  4. sandy says:

    One problem with the E2O is the price; once we find E2O price at par with other entry level hatchbacks, M&M would find difficult to arrest the waiting period, forget about launching Electric Verito. Anyway, thats my catch…!
    And 2016 for S101 mini SUV is quite long.

    1. GB says:

      True Sandy. I was really really hoping for the s101 to be the Indian answer to the ecosport. Won’t make sense in 2016 though. At a time when the entire car sales in our country seems to be polarized towards the ecosport, M&M ought to bring in the s101. One might never know though. These Cos can sometimes make such announcements merely to misguide competitors 😉

      As for the e2o, even after getting the sticker price right, the battery replacement cost which will come in the 5th year would be huge and totally disproportionate to the savings.Electric cars i’m afraid are still conservation statements rather than real conservation.


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About the Author
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!