Brazil – Honda announces new production plant to build Jazz/Fit-based compact cars

Posted on: Aug 9, 2013 - 12:46pm IST

Honda Automoveis do Brasil Ltda. (HAB) is the South American automobile production and sales subsidiary of Honda. HAB has just announced plans to build a new production plant in Brazil. The plant, which is scheduled to become operational in 2015, will have an annual capacity of 120,000 units.

HAB already has a plant in the city of Sumare. This plant currently makes the Civic, Fit and City and has a capacity of 120,000 units per annum. In 2015, with the help of the new plant, HAB will be producing 240,000 cars per annum.

2014 Honda Jazz Fit
2014 Honda Fit would see production at the new plant.

The new plant is located 100km from the old plant, in the city of Itirapina. The total investment is being projected at 1 billion Brazilian Reals (about 43 billion Japanese Yen). When it goes operational, it will be produce “Fit-class [Jazz-based] compact vehicles”, says Honda. We think this plant will be used to produce the 2014 Honda Fit, the upcoming compact SUV (Urban SUV concept) and the next generation City.

By the end of this year, HAB will also establish an R&D center within its Sumare plant and the company says that it will deliver “more attractive products” that “accommodate needs of local customers”.

Honda Urban SUV Concept live shot profile right
HAB hints that Fit-based cars such as the Urban SUV could also see production at the new plant.

Masahiro Takedagawa, Chief Operating Officer for Regional Operations (South America) of Honda Motor Co., Ltd. and President and Director of HAB said –

As the world’s fourth largest automobile market, Brazil is a very important market for Honda’s operation in South America. Taking advantage of the capacity expansion, Honda will continue offering a wide range of attractive products that exceed the expectations of our customers in Brazil.

Press release on Page 2.

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