Official: Ford EcoSport garners a colossal 30,000 bookings in 17 days
Posted on: Jul 17, 2013 - 9:39am IST
The Ford EcoSport is off to a flying start as the compact SUV bagged 30,000 bookings in just 17 days, becoming one of the most successful car launches in India lately.
Joginder Singh, president and managing director, Ford India said –
We had high expectations of the Ford EcoSport and the unabated response post the launch has been truly gratifying. Consumers are appreciating the value-for-money proposition that we are offering in the EcoSport’s compelling and smart package. We thank our customers for their overwhelming response and appreciate their patience. The Ford India team is working closely with the suppliers at our Chennai facility to enhance output of the Ecosport to reduce the waiting period and to meet the high demand.
Ford India says that the footfall in its 260 customer touch points across the country has increased and enquiries on other Ford cars have also increased.
The much awaited SUV was launched on June 26 and the bookings commenced the same day (though dealers were taking bookings much prior to the launch). Offered in 10 variants with two petrol and one diesel engine, the mini SUV starts at a hatchback rivaling price of Rs. 5.59 lakhs (for the base 1.5L petrol variant). The diesel variant starts from 6.69 lakhs (both the prices are ex-showroom Delhi).
The response for the Ford EcoSport goes to prove India’s love for compact crossovers/ mini SUVs.
Head to Page 2 to view the press release.