2015 VW Phaeton could make its debut at the 2014 Detroit Motor Show

Posted on: Jul 18, 2013 - 8:30pm IST

The VW Phaeton is one of those rare cars from Wolfsburg that didn’t match up to the sales expectations.

VW Phaeton

The flagship luxury sedan was withdrawn from the US market in 2006 due to a lack of demand. However, VW is not done with the Phaeton yet as the next generation model is in the works.

Bloomberg reports that the 2015 VW Phaeton will enter the US market and the car could be showcased at the North American International Auto Show that is set to take place in Detroit in January 2014.

Dr. Martin Winterkorn, Chairman of board of directors of Volkswagen AG said –

A brand as large as Volkswagen needs a halo project in the upscale segment. We’ve seen what happens to brands that don’t have that kind of project.

The new Phaeton is expected to share its platform with the Audi A8. The luxury saloon would form the origin of Volkswagen’s future design direction.

The Phaeton would be targeting buyers who are rich but not flamboyant. VW feels that’s a sound strategy rather than going head on with the likes of the Mercedes S Class, BMW 7 Series and the Audi A8.

Apart from the US, China would also be one of the primary target markets for the 2015 VW Phaeton.

[Note: The image of the current generation Phaeton is used only for illustration purposes]

[Source: Bloomberg.com]

Next would you like to read more about the or more about Volkswagen?

One thought on “2015 VW Phaeton could make its debut at the 2014 Detroit Motor Show

  1. paul says:

    I guess USA gets screwed again here we have the cute new Taigun that SUV loving America would eat up like hot cakes instead we get an over priced VW Phaeton which NO ONE in the USA loved. VW needs to bring the seat leon GT over here since its Under the VW umbrella since the new GOLF sportwagen already looks old and outdated and its not even here yet the seat leon GT is a beautiful station wagen with brillant lines and wheels it looks amazing…and then VW should bring here the skoda octavia it looks great to slot it below the Jetta which is boring and expensive …its exactly whya VW needs to fight Hyundai and KIA not this overpriced Phaeton.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!