Video – Have you watched the new Nissan Micra ad?

Posted on: Jul 22, 2013 - 7:49pm IST

The 2013 Nissan Micra has been launched in the Indian market recently and here is the TV commercial of the hatchback.

[Can’t watch the video? Head to Youtube]

Unlike its predecessor’s ad campaign which was endorsed by a Bollywood celebrity, the new TVC promotes the car’s agility and ease of driving using a group of young individuals. A set of four Nissan Micras driven by friends play the game of tag somewhere in Rajasthan with the local folks spectating.

The Micra facelift for India and European markets was a more comprehensive attempt than the Thai Micra. The India spec hatchback gets a completely reworked front fascia that appeals to more male audience.

Apart from the obviously new front bumper, the headlamps get angular and the grill carries the Nissan logo in a chrome trough. The rear features new LED taillight elements and an extra plastic cladding on the hatch door lip.

2013 Nissan Micra Metallic Sage
The 2013 Nissan Micra was launched a few weeks ago alongside the Micra Active variant.

The interior is also revised with a new centre console which is finished in gloss black. The circular aircon vents in the dashboard’s centre has been converted into rectangular units.

Read our comprehensive review of the Nissan Micra facelift

The Nissan Micra facelift retains the 1.2 litre petrol engine and the 1.5 litre K9K diesel engine options from the old car. The petrol engine gets a new partner is the X-CVT automatic transmission.

After launching the new Micra, Nissan has stripped-down the old Micra and continues to sell it alongside as the Micra Active.

Next would you like to read more about the or more about New Nissan Micra/March?

One thought on “Video – Have you watched the new Nissan Micra ad?

  1. sandy says:

    Very sportive ad. Looked liked some colorful gemstones being played in sand n rocks, something that really represents Rajesthan’s culture. Liked the way the Micra looks, gives some feeling of compactness and well packaged. Yes, it appealing to most males as the previous looked heavy jawed, not necessarily cute in my view, while the interior center console looked like a teddy bear. But the new ones is inspired as if from Polo’s center console.

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!