Video – Have you watched the new Nissan Micra ad?
Nithyanandh K, As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!
The 2013 Nissan Micra has been launched in the Indian market recently and here is the TV commercial of the hatchback.
[Can’t watch the video? Head to Youtube]
Unlike its predecessor’s ad campaign which was endorsed by a Bollywood celebrity, the new TVC promotes the car’s agility and ease of driving using a group of young individuals. A set of four Nissan Micras driven by friends play the game of tag somewhere in Rajasthan with the local folks spectating.
The Micra facelift for India and European markets was a more comprehensive attempt than the Thai Micra. The India spec hatchback gets a completely reworked front fascia that appeals to more male audience.
Apart from the obviously new front bumper, the headlamps get angular and the grill carries the Nissan logo in a chrome trough. The rear features new LED taillight elements and an extra plastic cladding on the hatch door lip.
The interior is also revised with a new centre console which is finished in gloss black. The circular aircon vents in the dashboard’s centre has been converted into rectangular units.
The Nissan Micra facelift retains the 1.2 litre petrol engine and the 1.5 litre K9K diesel engine options from the old car. The petrol engine gets a new partner is the X-CVT automatic transmission.
After launching the new Micra, Nissan has stripped-down the old Micra and continues to sell it alongside as the Micra Active.