2014 Mercedes Benz E Class soft launched in India at the BIC

Posted on: Jun 24, 2013 - 11:30am IST

The 2014 Mercedes Benz E Class is expected to go on sale in India tomorrow, June 25th. Meanwhile, the executive luxury sedan has already been ‘soft-launched’ at the Buddh International Circuit over the weekend.

2014 Mercedes E Class India front

By soft-launch, we mean that Mercedes India has not yet announced the pricing of the car, it has only been shown to potential customers as part of a driving experience called ‘Mercedes Corporate Star Experience’.┬áThese sort of events give the company a good opportunity to interact with their target audience in an informal way.

2014 Mercedes E Class India

As you can see from these images, the 2014 E Class has already been previewed to a few select customers days before the launch. The E Class is a bread-and-butter model for Mercedes in India with over 800 units being sold in the last quarter alone. Mercedes seem to be keen on continuing this success story.

2014 Mercedes E Class India side

The new E Class will be launched tomorrow with two engine options only, one each for the petrol and diesel. The petrol will be launched in the E200 trim while the diesel will get the E250 CDI trim. The current E350 CDI will be discontinued.

2014 Mercedes E Class India front grill

The 2014 E Class had it’s global debut at the 2013 Detroit Motor Show in January this year. It boasts a whole load of exterior and interior upgrades and improved fuel economy.

Check out our exhaustive coverage of the 2014 Mercedes E Class

Stay tuned for the Live coverage of the 2014 E Class launch tomorrow.

2014 Mercedes E Class India headlight

[Image credits – BIC Offical FB Page]

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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.