Yamaha SZ-RR and SZ-S variants launched, new brand slogan announced

Posted on May 24 2013 - 6:22pm by Nithyanandh K
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Apart from launching the Yamaha Ray Z, Yamaha has also launched two new variants of its 150cc motorcycle.

Yamaha SZ-RR

The Yamaha SZ-RR gets a pair of aluminum grab bars, smoked visor and new paint job to distinguish itself from the other SZ variants.

The new variants named the SZ-RR and SZ-S would join the three existing variants – SZ, SZ-X and SZ-R. Just like the Ray Z, the new variants of the SZ are mere cosmetic exercises, aimed at addressing different customer tastes through a single product.

The Yamaha SZ-RR comes with a sporty paint job and a pair of aluminum grab rails. It also gets a smoked visor and a 3D SZ emblem. The Yamaha SZ-S has an understated and calm approach which Yamaha say will be appreciated by all members of a family.

As the SZ is known for its refinement and fuel efficiency, the new variants use the same 153cc powerhouse which churns out 12.1 bhp of power. The gearbox is a 5-speed unit.

The SZ-RR is priced at Rs. 62,500 while the SZ-S retails at Rs. 59,500 (both ex-showroom Delhi). The motorcycles will go on sale from June onwards.

In addition to the launches, Yamaha has also announced its new brand slogan – “Revs your heart”.  The slogan is complemented by a new brand statement, “Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.”

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About the Author

By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

2 Comments so far. Feel free to join this conversation.

  1. mandar khanapurkar August 16, 2013 at - Reply

    I like this bike the most , now i have decided to buy it on 20th aug 2013…

  2. Koustav August 13, 2013 at - Reply

    Awesome experience through out the First 60+kms Ride (Bypass, City Traffic, Broken Road and Water logged road). A complete Test for Handling, Braking and Suspensions. But my SZ RR (blue) get the A++ rank in the Test.
    Looks is awesome. even Girls are staring from Auto Rikshaws and Taxi. Good acceleration and stability. But I faced difficulty changing the Gear. May be every cons will be gone after 1st Servicing.

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