Yamaha SZ-RR and SZ-S variants launched, new brand slogan announced

Posted on May 24 2013 - 6:22pm IST
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Apart from launching the Yamaha Ray Z, Yamaha has also launched two new variants of its 150cc motorcycle.

Yamaha SZ-RR

The Yamaha SZ-RR gets a pair of aluminum grab bars, smoked visor and new paint job to distinguish itself from the other SZ variants.

The new variants named the SZ-RR and SZ-S would join the three existing variants – SZ, SZ-X and SZ-R. Just like the Ray Z, the new variants of the SZ are mere cosmetic exercises, aimed at addressing different customer tastes through a single product.

The Yamaha SZ-RR comes with a sporty paint job and a pair of aluminum grab rails. It also gets a smoked visor and a 3D SZ emblem. The Yamaha SZ-S has an understated and calm approach which Yamaha say will be appreciated by all members of a family.

As the SZ is known for its refinement and fuel efficiency, the new variants use the same 153cc powerhouse which churns out 12.1 bhp of power. The gearbox is a 5-speed unit.

The SZ-RR is priced at Rs. 62,500 while the SZ-S retails at Rs. 59,500 (both ex-showroom Delhi). The motorcycles will go on sale from June onwards.

In addition to the launches, Yamaha has also announced its new brand slogan – “Revs your heart”.  The slogan is complemented by a new brand statement, “Empowered by a passion for innovation, we create exceptional value and experiences that enrich the lives of our customers.”

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About Me

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!

2 Comments so far. Feel free to join this conversation.

  1. mandar khanapurkar August 16, 2013 at - Reply

    I like this bike the most , now i have decided to buy it on 20th aug 2013…

  2. Koustav August 13, 2013 at - Reply

    Awesome experience through out the First 60+kms Ride (Bypass, City Traffic, Broken Road and Water logged road). A complete Test for Handling, Braking and Suspensions. But my SZ RR (blue) get the A++ rank in the Test.
    Looks is awesome. even Girls are staring from Auto Rikshaws and Taxi. Good acceleration and stability. But I faced difficulty changing the Gear. May be every cons will be gone after 1st Servicing.

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