Next generation Skoda Superb to be influenced by China, due in early 2015

Anjan

Anjan Ravi, I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.

The current generation Skoda Superb received a mid-life facelift hardly a month ago. In fact, we’re not sure that the deliveries of the refreshed Superb have even started yet.

New Skoda Superb front
Refreshed Superb’s design elements aim to please the Chinese.

And yet already, there are reports suggesting that the all new Superb will launch sometime in early 2015. Skoda has started work on the all new Superb, which will definitely be based on the VW MQB platform.

By using the MQB platform, the next generation Superb will promise a better interior space (than the already limousine like car). Skoda has witnessed their sales surge in China, a market that likes to have extra long wheel base editions of already long cars. As a result, expect Skoda to emphasize a lot on the rear seat legroom.

2014 Skoda Yeti facelift test mule rear
This is the Yeti facelift testing with the Suzuki Grand Vitara’s rear lights. However, we think the bootlid mounted spare wheel is genuine. China loves it!

In fact, Skoda will orient the looks and the design of the Superb such that it is a hit in China. Earlier on, Skoda gave priority to the European tastes, but that does not hold water thanks to China’s booming auto industry.

Even the facelifted Superb has been refreshed in such a way that it gels well with the Chinese audience.

Another example of Skoda’s China centric approach can be found with the Yeti. The facelifted Yeti was spotted in China with a boot lid mounted spare wheel. China loves this sort of design, however, the Europeans consider it offensively bold and not up to their taste.

It is reported that India is due to get the refreshed Superb at the 2014 Auto Expo.

[Source – Auto.idnes.cz via Skoda-Portal.de]

[Picture credit for Yeti testing in China – Auto.sohu.com]

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