Mahindra to launch lower spec W4 variant of XUV500

Posted on: May 14, 2013 - 3:05pm IST

The Mahindra XUV500 has been the flagship offering from Mahindra for quite sometime now. It has been a massive hit in India with sales of over 50,000 units in about 16 months from launch.

The XUV has certainly given its rival, the Tata Aria a very hard time. However, it seems as though Mahindra itself is feeling the heat of the lackluster scenario prevailing in the Indian auto market.

Mahindra XUV500

Team BHP reports that Mahindra is considering to launch a new low end variant (reportedly called the W4) to the XUV lineup, in an attempt to boost sales. Sales of the XUV went down from 3,721 units to 2,253 units over the January – February period.

Right now, the XUV range starts from about 12 lakhs (ex-Showroom, Mumbai) for the base W6 variant. Expect Mahindra to cut down features like rain sensing wipers, automatic headlamps, automatic temperature control AC and even the 6-inch multimedia system could be replaced with something low tech.

Fact that the XUV had teething problems such as the spongy and poor brakes has not helped the sales as well. Though we hear that Mahindra has improved upon this, it remains unverified.

When asked if a cheaper petrol engine was being considered for the XUV, Dr. Pawan Goenka, President of Mahindra automotive dismissed the idea.

However, our sources have told us that Mahindra could also be planning for a variant more premium than the current W8 with features such as a sunroof being added.

[Source – Team BHP]

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7 thoughts on “Mahindra to launch lower spec W4 variant of XUV500

  1. Thendup Bhutia says:

    Yes this lower variant of xuv w4 would change the whole competition of crossover suv market in india…presently still the xuv is the best value for money vehicle but due to its pricey tag ,it failed to capture the domestic sales after a bit of good initial sales….if mahindra breech this cost barrier , it would be a treat among the desi suv lovers in india n the sales ll definitely rocket to the highest possible numbers ever..

  2. Sushil says:

    It has always been a dilemma for me choosing between Duster, XUV and Ecosport. Given where they all stand today, I feel the Ecosport Diesel must not be priced above 10 lacs on-road, the Duster is too pricey compared to XUV and if I can get a base XUV minus all bells and whistles below 10 lacs, that would be an automatic choice.

    1. Vikas Kumar says:

      I have seen the ecosport and its not a suv bcoz it is small under 4 meters and even hyundai I10 has more space inside than the ecosport.
      Duster is worst interiors and worst material quality used in the interiors.
      XUV 500 also has some problem but still xuv is best.
      So i would recommend xuv.
      Ecosport – 60 out of 100 rating
      Duster – 70 out of 100 rating
      Xuv500 – 85 out of 100 rating

      1. Mohammed says:

        None of these are really SUV’s. The XUV500 is only a crossover and a soft roader at that ; it cannot be used as an off roader. The Duster and Ecosport are just pseudo SUV’s, cars which are made to look like SUV’s by putting in high ground clearance, big tyres, inflated wheel arches, spare wheel on the rear etc. They would serve the need for a real SUV.

        Your car choice should be defined by your requirements. If you’re looking for a real SUV, then the Storme, Pajero are very good choices. If you’re looking or hatchback, sedan, MPV alternatives, the above stated 3 would suffice.

      2. Mohammed says:

        * They would serve the need for a real SUV.. Correction > They would not serve as a real SUV.

  3. Ayyappan says:

    Sort out all the issues with the vehicle before you launch a lower version please. If not, after the initial hysteria, the sales numbers would fizzle out yet again.

  4. vikas puri says:



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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.