Report – Chevrolet Enjoy launched in Mumbai

Posted on: May 9, 2013 - 6:09pm IST

General Motors has just jumped into the growing family van segment in India with the introduction of the Chevrolet Enjoy.

[can’t see the video? Head to Youtube]

Along with the launch of Enjoy, GM India has also unveiled its global vision in India –‘Find New Roads’, a philosophy that aligns design, engineering, marketing and customer experience under a single platform.

Chevrolet Enjoy headlamp

The Enjoy gets four variants each with petrol and diesel engines. The 8 seat configuration is available only on the LS model.

Prices of the Chevrolet Enjoy (ex-showroom New Delhi)

Chevrolet Enjoy Petrol:

  • LS 8 seater – 5.49 lakhs
  • LS 7 seater – 5.54 lakhs
  • LT (7) – 6.31 lakhs
  • LTZ (7) – 6.99 lakhs

Chevrolet Enjoy Diesel:

  • LS 8 seater – 6.69 lakhs
  • LS 7 seater – 6.75 lakhs
  • LT (7) – 7.42 lakhs
  • LTZ (7) – 7.99 lakhs

The Chevrolet Enjoy is said to be designed with the Open-Spaces theme. Walk inside and you do feel that this MPV has a bit more space than the Maruti Ertiga, thanks to its high roof.

Chevrolet Enjoy alloy wheel

The Enjoy provides a theatre style seating arrangement and a separate AC unit and mobile charging point to rear passengers.

Interiors are dual tone with use of beige and dark grey. AC vents, door trims and the gear knob get fake wood treatment. The instrument panel is simple and easy to read. It has nothing fancy about it expect the blue illumination.

Chevrolet Enjoy rear set

The driver gets height adjustable seat and tilt adjustable steering. Outside rear view mirrors are power adjustable. The last row seats can be folded to open up 630 litres of luggage space.

Chevrolet Enjoy interior

The Chevrolet Enjoy is powered by GM India’s SMARTECH petrol and diesel engines.

The petrol unit is a 1.4L four cylinder engine that produces max power of 104 PS @ 6,000 rpm and max torque of 131Nm @ 4,400 rpm. The diesel motor is a 1.3L Fiat engine which produces 77.5 PS @ 4,000 rpm and a torque of 188 Nm @ 1,750 rpm. Both these motors are connected to a five speed manual transmission that transfers drive to the rear axle.

Chevrolet Enjoy rear air-conditioning unit

Chevrolet says the Enjoy is engineered with a Safe Cage Body structure which has ten collision protection beams made up of high strength steel. In addition the MPV gets ABS, EBD, dual front airbags and speed sensitive auto door locks.

Chevrolet Enjoy gear knob

Other features of the MPV include Rear Wash and Wipe, Remote Key Lock/Unlock system with buzzer.

The Enjoy comes with the 3 year/1,00,000 km standard warranty. In addition, the industry unique 3 year/45,000km Chevrolet Promise, which will cover parts like clutch, pressure plates, wiper blades, etc and the labour cost is an optional feature.

Chevrolet Enjoy front grill

With such aggressive prices, will GM India be able to divert customers of the Ertiga towards the Enjoy?

Pointers from the press conference discussion

  • Expectation is to sell around 3,500 units per month.
  • Mr. P. Balendran, Vice President, Corporate affairs at GM India says this is not a Chinese product as it is being made in India and has a high percentage of localization.
  • Company expects 80% of Enjoys sold to have a diesel engine.
  • No CNG variant planned as of now.
  • Prices can be reviewed in the future and might see a hike based on market conditions.

Chevrolet Enjoy Image Gallery

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5 thoughts on “Report – Chevrolet Enjoy launched in Mumbai

  1. ketan says:

    Chevrolet Enjoy cannot really take over the position of the Ertiga. The Ertiga is a much better car with better features, performance, looks and is definitely value for money. I would any day go for Ertiga!

    Reply
  2. Manish says:

    My O my . Why people in India consider Chinese products as low quality dumb products ? China is bigger and more matured automobile market, in terms of quality and volumes. SAIC , the partner of GM in China , is a name to reckon and Enjoy cousins are one of the highest sold models in China. Out of my experience, when you travel in this MPV, probably the comforts and space will spoil you. This vehicle is for people who prefer comforts over styling and ease of travelling over looks. The GM warranty is icing on the cake.

    Moreover I will like to feed to GM team, this comments are done by GM representatives ” Mr. P. Balendran, Vice President, Corporate affairs at GM India says this is not a Chinese product as it is being made in India and has a high percentage of localization. – First of all GM team should understand the qualities of their products well and they should show full faith in their own products. If the product is borrowed from SAIC – China, then why shy away, why give statement like above which any common person can find from goggling, that he is lying. Is it necessary ? You are not selling a piece of junk from China. You are selling product, which are among the highest sold product in China , which is designed for comforts, pleasure and ENJOY the ride.

    I think I have more faith in this product then Balendran. I see Enjoy to make it BIG ENJOYEEE, for people who buy this and for GM.

    Reply
  3. Ganesh says:

    Yes its cheap! Cheap looks, Cheap plastic, Cheap finish and Cheap design. Sad to see these idiots still consider India as 3rd world. They should have launched Chevy Spin with slight premium then I say they are in business. With this I wish them for another market dud! GM India only makes market dud for India anyways!!

    Reply
  4. Mohammed says:

    The Enjoy does look elegant and presentable unlike most of the ugly ducks we see in India in the MPV segment. The cabin looks airy, bright and spacious There’s decent kit on offer as well. Comes across as a very practical MPV which is great VFM to own and maintain.

    Now, will it hit the Ertiga down? Not really. Ertiga is actually going through a bit of struggle off late with discounts to the tune of 30k for Diesel is rolled out to bump up sales. However, Ertiga and Innova are in a different league altogether in the MPV segment.

    What the Enjoy might do is take the dying Xylo twins (Xylo n Quanto) to the funeral home. The Quanto (in the same price bracket) is down to around 1300 units barely after 7 months of release and Xylo (pricier by a lakh), an engineering disaster, is at 1500 units. The Enjoy might also eat into the numbers of Tavera since the Enjoy is lot more contemporary and modern.

    Reply

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About the Author
Shoeb
Shoeb Kalania

An Automobile Engineer by qualification and an automobile designer by passion, I am here with IndianAutosBlog to live my passion and do so by providing you with renderings and sketches of future vehicles.