Tata Manza locks horns with the Honda Amaze on a web campaign

Posted on: Apr 27, 2013 - 11:04am IST

The arrival of the Honda Amaze has evoked different reactions from the fellow automakers.

Tata manza vs Honda amaze comparison1

Toyota facelifted its Etios, Maruti launched the Swift Dzire Regal special edition. And Tata, already having updated the Manza with the Club Class variant late last year, has started a web campaign onslaught which is directed against the Honda Amaze.

The online advertisements redirect you to the Tata Manza website where you are given a direct comparison between the Manza and the Honda Amaze. Titled as “Bigger is Better”, Tata compares the features, prices and specifications of the mid-spec Manza VX and the high end Amaze VX.

Tata Motors did not fail to highlight Manza’s key strengths like the spacious interiors, bigger boot space and better equipment. The Manza VX comes with a touchscreen music system with GPS and Bluetooth connectivity which are absent on the fully loaded Amaze diesel variant.

Worried by slow sales, Tata Motors have recently announced lucrative offers on all its passenger cars including the Manza. In addition to discounts, the sedan is available with a 60% buyback assurance offer wherein you can return your car back to Tata after 3 years in exchange for 60% of the new car’s money.

The final and important piece of the comparison is the price. The Manza VX asks for Rs. 7.36 lakhs while the Honda Amaze VX would set you back by 8.01 lakhs (both prices ex-showroom Mumbai).

The Honda Amaze has created lots of interest among car buyers in the B Sedan segment but a long waiting period could make customers weigh up options. The Tata Manza is looking to cash in on such an opportunity.

[Source: Tata Manza’s official website]

Next would you like to read more about the or more about Tata Motors?

6 thoughts on “Tata Manza locks horns with the Honda Amaze on a web campaign

  1. pravesh says:

    Maza has inherent problems if quality service especially in delhi secodly boththe radiator fas give way after 30000 kms

    Reply
  2. pravesh says:

    I am a manza owner and have driven it extensively I swear by it real comfort for long drives low expenditure because of fuel economy but radiator fans give way after 30000 kms and the frachise for services provided atleast in delhi is atrocius

    Reply
  3. sangan patil says:

    i personally feel, amaze was brought in diesel only b,cos of survival of Honda and rest everyone knows the history. really cannot b compared with tata manza. to b frank people of india need still some generations to understand why india is d only country where competition is more than expected for each n everything. i personally own a manza club class top model.

    Reply
  4. Milo Cruise says:

    Tata cars are very reliable and low on maintenance. The comfort is unmatched. That factor should be kept in mind.

    Reply
  5. Vijay says:

    Tata was unable to sell it even when the
    Amaze was not there. I wonder if it would make any difference now.

    Reply
    1. Debajit says:

      Hope keeps Tata motors alive. What they need to underdtsnd is that it is not simply the product but the image- aspirational factor attached to it. Honda is an aspirational brand & Tata will hv to pull their socks really high to get anywhere near Honda’s brand value. We shouldn’t discourage a home grown company but let’s be fair Honda is way up there.

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!