Social media campaign for the New Mercedes GL Class starts rolling

Posted on Apr 18 2013 - 12:45pm by Nithyanandh K
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Mercedes-Benz India has commenced the social media campaign for the new Mercedes GL Class, signalling an impending launch.

New Mercedes GL class India ad campaign

The new Mercedes GL Class would be the first launch for the German luxury car maker in India this year. Launched in 2006 with a keen eye on the US market, the big SUV graduated to the next generation in April last year.

We have brought you the spyshots of the new GL Class testing in India. Unlike the previous GL which was imported as a CBU, the new SUV will be assembled at Mercedes’ Chakan plant. However, the initial lot of cars will be imported as CBUs following which the CKD operation would commence.

mercedes gl class boris becker campaign

Mercedes have started a Facebook contest to promote the new GL Class. The contest asks the participants to answer a few questions and win a chance to meet the tennis legend Mr. Boris Becker or win their child a pass to Mr. Becker’s tennis clinic in Bengaluru. The company says, “Meet Boris Becker and witness the grace of the GL Class”.

The India spec Mercedes GL Class will be powered by a 3.0 litre diesel engine which delivers 255 bhp and an impressive 632 Nm of torque. A 7-speed automatic gearbox transmits the power.

Mercedes GL Brochure

[Can't see the brochure? Head to our Issuu link]

[Source: Mercedes-Benz India's Facebook page]

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By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

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