Product Deep Dive – Jaguar’s entry level sedan

Posted on: Apr 8, 2013 - 9:03am IST

With the success of the Jaguar XF, XK and XJ, the British automaker has proven that it is a potential threat in the luxury market. However, when it comes to market standings, Jaguar is nowhere close to its German rivals. The Germans are advancing fast by creating new segments, launching new products and as a result if Jaguar needs to survive, it needs to act fast.

Jaguar XS rendering frontJaguar XS rendering rear

The British automaker is convinced that it needs ‘volume models’ to secure its future. Soon after the launch of the F-Type, Jaguar started working on an entry level sedan to rival the likes of BMW 3 Series, Audi A4 and Mercedes C Class. The motivation for developing an entry level sedan is obvious, it is after all a 2.8-million annual-unit segment.

Jaguar has touched the entry sedan market back in 2001 when it tried to transform a Ford Mondeo into a BMW 3 Series rival a.k.a Jaguar X-Type. The experiment was not very successful and the X-Type was pulled out in 2009.

For its new entry level sedan, Jaguar is promising a ‘special proposition’ rather than a me-too saloon. Here are all the details that you need to know about the upcoming entry level sedan from Jaguar –

  • It is codenamed X760 and might hit the production line with the name ‘XS’.
  • Jaguar might use a cut-down version of the XF’s steel floorpan or a scaled-down version of the latest PLA platform (Premium Lightweight Architecture) that underpins the new Range Rover. It makes more sense to use the latter because then Jaguar can get the best fuel economy out of the four-cylinder engines.
  • Some reports suggest that Jaguar is developing a new set of components for the XS which are scaleable enough to be used in the next-generation XF and XJ models. The automaker wants to attain 90% of all production from one common component set.
  • It is certain that the new Jag will be rear-wheel drive, with an AWD option in some markets.
  • The new Jaguar will adopt a coupe-like approach similar to the Mercedes CLA or CLS. The new F-Type sports car might provide some inspiration.
  • Engine options should include a 2-litre turbo petrol and a 2.2-litre turbo diesel. Looking at the success of the M3 and the C63 AMG, we could also see a XS-R with a 3.0 litre supercharged petrol V6 borrowed from the XF.
  • The gearbox will most certainly be an eight-Speed automatic from ZF. Jaguar may borrow a nine-speed automatic box that ZF has developed for Land Rover.
  • Expect Jaguar’s small sedan to hit the market towards the end of 2015.

[Rendering courtesy: Matthew Swann]

Next would you like to read more about the or more about Jaguar, Renderings?

4 thoughts on “Product Deep Dive – Jaguar’s entry level sedan

  1. mb says:

    Jag can only do as much as what its finances allow and it’s doing really well. I can never compare a Jag to a German eqv. The german cars are just a complete festival of technology and personally if you are after luxury then you cannot judge a car by that because technology will become outdated and more wires and gadgets means more to fail over time. Judging by the german design standards which seems to be done by only a pencil and ruler, jaguar cars are miles better, it has character, luxurious feel, way better gorgeous looks with spot on proportions and best of all Jag have stuck to their philosophy of how a jaguar car should be and it shows inside and out. Germans are now very bland, cold, boring and likely to become outdated very quickly and judging by their current car line up none portray any past principles used in previous cars that made them popular and because of that “they don’t make them like they used to”. soon the tables will turn and Germans will be looking to Jag for some sort of inspiration.

  2. Even the alloys bear an uncanny resemblance to the Fisker Karma Alloys

    1. Fantastic observation! Well, this is just an artist render, there’s nothing accurate about it.


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About the Author
Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!