Video – Have you watched the Maruti SX4 facelift’s TVC?

Posted on: Apr 6, 2013 - 10:53am IST

The Maruti Suzuki SX4 recently received a nip and tuck in an attempt to have a better shot at the mid-size sedan segment.

[Can’t watch the video? Head to Youtube]

The car gets a new chrome garnished front grill to start with and the fog lamps get dual tone treatment. The ORVM’s get integrated turn indicators and there are new exterior color options on offer, but the rest of the exterior continue untouched.

Maruti SX4 BeigeThe interior gets new hues and with that an optional touchscreen multimedia system. The aircon vents and interior door handles get the chrome treatment.

Just like Maruti’s earlier facelifts, the engineers have promptly improved the fuel economy of the 1.6 litre petrol engine. At 16.51 kmpl, the motor shows an improvement of about 6%. The CNG version of the engine continues to deliver 22.1 km/kg.

The 1.3 litre DDIS diesel engine which is dubbed as the “Super Turbo” hasn’t changed in any respect and does 21.79 kmpl. The SX4 complies with OBD-II and BS-IV emission norms.

The creative TVC invites boys to grow up to become men by driving the new SX4 in the same way that they played driving a black board duster at school. The sedan retains its “men are back” tagline.

With the mildly updated version of its slow seller, Maruti is hoping to have some breathing space before the next generation SX4 sedan comes into picture.

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!