Mahindra plans to send e2o overseas

Posted on: Apr 23, 2013 - 10:34am IST

After the launch of its eco-friendly e2o last month, Mahindra is struggling to set the sales figures in the way it wanted.

Mahindra Reva E2O frontMahindra Reva E2O rear fascia

On the sidelines of the electric car’s Chandigarh launch, a senior Mahindra official has divulged the plans of exporting the hybrid city car to Europe. This is a part of the derisking strategy that the company would follow after the car’s slow start in India.

“We have plans to export Mahindra Reva in Europe from 2014,” said R Chandramouli, Chief of operations, Mahindra Reva Electric Vehicles. He also revealed that e2o is being homologated to stick with European standards. “We are working on the regulatory framework of the European Union for starting export,” he added.

While exposing the desire to target big cities for selling its all-electric e2o, the sizable reputation that its predecessor, the G-Wiz enjoys in the UK market would help the export in terms of marketing.

The company has reportedly requested the Chandigarh authorities for a subsidy of about 30 per cent on the total cost of the car which otherwise comes to about Rs 9.18 lakh in the city (ex-showroom).

Life could have been lot more easier for the Mahindra e2o, if the National Electric Mobility Mission Plan 2020 (NEMMP), proposed by the Indian government was implemented in this year’s budget.


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3 thoughts on “Mahindra plans to send e2o overseas

  1. anindya sundar banerjee says:

    i would have bought E2O if there was an option to recharge it with a solar panel which could have been mounted on the cars roof. as it is, the price of the car is so high, still it would have made sense to buy it if i could atleast run it free of cost.

  2. Manish says:

    Good product in wrong place. Mahindra should make a survey and find top 20 countries where people care for their environment and place environment over money n speed. And also their local government promotes Green technologies. Neither we Indian are matured nor our government is matured to help push such Green Products [ Except few ].

  3. sandy says:

    And so does many of us waiting for NEMMP 2020; so as to execute lots of planning. Till then, conserve.


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Surendhar M

I'm fanatical about two things in this world: 1. Automobiles 2. Motor Racing.