Do you want a start-stop button on your Ford Figo?

Posted on: Mar 19, 2013 - 9:30am IST

Ford Figo Start Stop ButtonCarwale reports that Ford dealers are offering a retrofitted Start-Stop button and security system for the Figo hatchback. Both features are part of a single update package and cannot be fitted individually. This update pack will set you back by Rs 30,000.

Back in June of 2011, Ford showcased a demo model in a discrete location that had two interesting features – Keyless Go function & a Start-Stop button.

Considering the demo model was showcased before the launch of the facelifted Figo, we deduced that both updates will be a part of the facelift. It was not to be.

However, to keep the Figo feature-rich when compared to its key rivals such as the Maruti Swift and the Hyundai i10, Ford has decided to endow its little hatchback with a Start-Stop button.

In the demo model, the Start-Stop button was placed right next to the gearstick. However, the location has been changed in the production roll out. Now, the Start-Stop button is placed below the wiper blade stalk.

Ford Figo facelift rear three quarter
The Figo facelift launched with 140 changes last year, but lacked the aforementioned inclusions.

Once the Start-Stop button is installed, the driver has to press the brake and then push the button to trigger the engine. However, the system does not give any indication if the electronic key has been removed from the car.

Another interesting feature is a security measure that uses a vehicle tracking system which can remotely shut down in case of a theft.

To be honest, Rs 30,000 for these two features feels a bit steep. Ford should have at least given the option to individually fit either of the two features.


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2 thoughts on “Do you want a start-stop button on your Ford Figo?

  1. Swapnil R says:

    I know a dealer who fits a true keyless entry plus engine start/stop for 20K …
    Point being Ford is easily duping the customers by at least 50% :O

  2. APN says:

    PUSH START BUTTON, in such a weird location for that money..
    No thanks


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Kaustubh Shinde

They say sooner or later your passion finds you. Sometime in late 2009, I started writing for IAB and ever since then it has been a roller coaster ride for me. An amazing experience that has taught me a lot, taken me to new places, driven some great cars and met some amazing people. When you don't find me on IAB (very rarely), you will find me either at a coffee shop or an eatery or at the nearest gadget store.Hope you enjoy IAB as much as we do!