Is the Renault Fluence the modern day Cielo to an aspiring family car buyer?

Posted on: Mar 18, 2013 - 10:42am IST

The Renault Fluence is one of the only two original Renault cars to be on sale in India. Every other product is either a rebadged Nissan or Dacia.

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The D Segment sedan scores high on styling and quality, and makes do with the popular 1.5 litre K9K engine. The D segment is not the place to be for the sedans since it is reigned by SUVs currently, nevertheless the Fluence is one of the worthy contenders.

Launched in India way back in mid-2011, the company quickly reacted to customer feedback by bringing an improved version in April 2012 which came with more driveablity and added equipment (diesel variant).

Here is the new TV commercial of the sedan for the Indian audience. The tag line of the car says, “Status Redifined”. The ad urges mid size sedan users to do away with their old car and upgrade to the fine Renault Fluence!

In the new advert, the stranded middle aged executive sets his old Daewoo Cielo alight shortly after being driven to a fuel station by a kind by-passer in a Fluence, that leaves him mightily impressed.

The Cielo was arguably India’s first “prestige” car, a car that could fulfill the dream of an upgrading Maruti 1000/Esteem customer with a stylish design, premium interior, excellent comfort and a fabulous powertrain package. The Cielo didn’t compromise on the aspect of everyday driveability even though there was nothing like it on the roads back in the mid-90’s.

Would you agree that the attributes or the ingredients of the Fluence come close to being a Cielo in today’s context? Or should Renault have blown up a less familiar model?

Next would you like to read more about the or more about Renault?

5 thoughts on “Is the Renault Fluence the modern day Cielo to an aspiring family car buyer?

  1. Ramesh says:

    People today have a very negative perception of both Daewoo and Cielo. The was well known for being a gas guzzler petrol car, and the only reason why many people purchased it was due to lack of choices. IMO this campaign could backfire.

    Reply
  2. Mohammed says:

    Somehow I like its styling. Great design elements overall.

    Reply
  3. Yeldo says:

    Hope the Fluence doesn’t end up like the Cielo, or Renault like Daewoo.

    Reply
  4. I just don’t like the front CD slot like grille!!

    Reply

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About the Author
Nithyanandh
Nithyanandh K

As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! So here I'm, petrolhead by birth, Mechanical engineer by qualification and automotive reporter by profession!