Nissan launches new base variant of the Evalia in Indonesia

Posted on Mar 16 2013 - 1:48pm by Anjan Ravi
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The Nissan Evalia in India has failed to take the market by storm. Even though it significantly undercuts the Toyota Innova by up to INR 5 lakhs and is more fuel efficient, sales for the MUV has been disappointing.

Nissan Evalia ST variant

That is not the case for Nissan in Indonesia though, where the Evalia is showing better volumes. To further boost the sales of the Evalia, a new base variant has been added as well.

It is called the Evalia ST and it will be the cheapest Evalia on sale there. It loses out on some eye-candies like the alloy wheels – it gets steel rims instead – and front fog lamps. Back door finishers and mud guards are also not present on this ST variant.

On the safety front, the Evalia ST will do without Airbags, ABS, EBD and Brake Assist. Even the sliding windows for the second row are not available on the ST.

However, the ST is equipped with power windows and dual AC blowers for the rear.

The Evalia ST will retail for about 155 million Indonesian Rupiah (about INR 8.63 lakhs). Nissan in Indonesia hopes to sell about 500 units a month of the Evalia ST and about 2,000 units a month of Evalia’s in general.

What do you think Nissan India should do to boost the sales of the Evalia?

Next, would you like to read more about Nissan or more about the ?

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1 Comment so far. Feel free to join this conversation.

  1. Nissan Fan March 19, 2013 at - Reply

    1. The Nissan Evalia ad, while it was a nice to watch kind, did not address the target market. Priced where it is, there is no way the young generation can afford it. You have to target it at families.
    2. Nissan brand is not as familiar to Indian market as it is in rest of the world. Brand awareness has to be created.
    3. Nissan Sunny seems to be bringing in the sales. If Sunny customers are treated well (post sale service), that should help in developing brand image which should then rub off to other vehicles in the line up.

    For more pointers, you can hire me:)

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