Ford EcoSport – New details trickle in on the launch strategy

Posted on: Feb 8, 2013 - 12:30pm IST

Savannah Orange Ford EcoSport Ecoboost power variant spotted testing in ChennaiWe’re not going to bother talking about the Ford EcoSport in detail, as by this time, our readers are confident in writing semester exams on the mini SUV. We’ve had so much in the form of EcoSport news – from test mule spottings to proposed export markets, we’ve served a few lakh pageviews on this matter since 2011.

Despite a sea of blog posts, a lot of key questions remain unanswered: When is Ford going to launch the car? Will it be a petrol only initially? Will the petrol be an automatic only?..and so on. Truth to be told, no one is clear on how (or when) Ford India plans on launching the car. Many potential EcoSport customers have migrated to the Renault Duster as well.

Our friends at Indian Cars Bikes have something on the ‘most awaited car of 2013’ today. This is what is being speculated:

  • Ford India may launch the EcoSport with the 1.0-liter 3 cylinder EcoBoost engine (petrol) initially. The 1.5L diesel will follow “a couple of months” down the line.
  • Reason for the above strategy is Ford India does not want to have a “long list of customers waiting for several months.” It has happened in the past with the Renault Duster and Ford wants none of that.
  • Ford India could have the photo shoot of the EcoSport in the second week of March. It is rumored that a set of 5 EcoSports would be photographed for communications/PR/press release.
  • 200 Ecosports may be made in the first batch of production. They could mostly be in the Savannah Orange color (which happens to be the communication color of EcoSport worldwide). They could be used by the Ford dealers as display units. They would all be petrol as well.
  • The EcoSport petrol could be launched tentatively in the 2nd or 3rd week of March. The source seems to be confident that the launch should take place by the end of March.
  • Customer deliveries is scheduled to take place from the last week of April. These would be the petrol-only Ecoboost models.

If you’re a frustrated, potential EcoSport customer and it is the diesel you’ve wanted to buy, this report is not going to be music to your ears. Let’s just hope that Ford India has a change of heart and launch both the engine options simultaneously or at least with lesser delays.

But wait, what happened to the 1.5L petrol? There seems to be no mention of that!

[Source –; Image – IAB reader Sree Ganesh spotted the Savannah Orange EcoSport testing in Chennai a few weeks ago]

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26 thoughts on “Ford EcoSport – New details trickle in on the launch strategy

  1. SPG says:

    As per overdrive, If ford eco sports comes in sub 4mtr. length it will look like baby specially in front of duster which is 4.3mtr.

    1. Sujit says:

      But with the stepney(spare wheel) on its back it is 4.25m. What intrigues me is the 2.06m width. Does this measurement include the side view mirrors?

  2. Abhijeet says:

    I spoke to one of the Ford OnCall assistance. Although they keep saying there is no confirmed news about the launch the news is that Ecosport will for sure be launched in either end of March or first week of April. This is very irritating. We are waiting for and are now exhausted. Ford is loosing its valuable customer base to Renault Duster.
    If am not wrong Maruti is planning to come up with one in this segment. XA-Alpha was the concept which we saw in AutoExpo-2012. Maruti can give a tough competition in this segment. Ford has to act fast.

  3. Raj says:

    Expecting Diesel Mule in Oct’13

  4. jazzyjig says:

    I have read somewhere that lanch have been delayed towards mid or end of april and deliveries starts only in may/june because ford wants to offer D mill along with two petrol motors right from the day one.
    I want to throw a scene hear. imagine that i am Sunny deol ofcourse with lot’s of Anger and fustration.
    ”Tarikh pe tarikh, Tarikh pe tarikh”!

  5. Santosh Kinagi says:

    This is not a good news for diesel Ecosport lovers…. 🙁

  6. John says:

    By the time diesel comes out….it looses it’s sheen and interest from the people. People got very short memory to remember.

  7. Karuppaswamy.R says:

    Well, the Ford officials are managing to sell Renault Dusters on Indian roads.Delaying some times serve no purpose and turn to be counter productive.

  8. Mohammed says:

    Crappy strategy. So the Diesel versions would on the road roughly by October 2013 🙂 I think this will leave the field open for competition again and substantially reduce their potential sales numbers.

    1. raj says:

      I think after few months, lot of options will be avilable like trax, maruti x 1 alpha, vw is finalising its details in pune, evn nissan and hyundai will think about it. i feel ford is not sure about there product or over confodant about it . lets wts the distiny ?


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Anjan Ravi

I'm a true-blooded petrolhead. Hope you enjoy our news stories, launch coverages, motorshow coverages and test drive reports.