B2B – If the Verito compact is price positioned against the Swift, is it a force to reckon with?

Posted on Jan 11 2013 - 6:35pm by Shrawan Raja
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The Mahindra Verito compact is certainly not the best looking product in tomorrow’s market, but prices are going to be mouth watering. Estimated rates of the most Verito CS variants would be about the same as the Swift diesel, under 7.5 lakh rupees.

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Of course comparing the dated Verito to the relatively recent Swift is like comparing apples and oranges (awkward design, inferior interior quality, less fuel efficient engine and unmatchable Maruti ownership experience and resale value) but what the launch does however is add a new option in the 7.5 lakh rupees segment with supreme rear seat comfort, a very spacious cabin, the linearity of the 1.5L K9K’s throttle response and perhaps a more compliant ride comfort.

Mahindra Verito Facelift  New Grille and BumperGoing by recent Mahindra launches, bookings and volumes are plenty for its new products, despite oddball looks or the past reputation for having teething issues. Let’s also not forget that since the time the Logan transformed into the Verito, numbers have only been improving, so the customer faith on the Verito has risen all this while.

Condensing a car’s boot and sacrificing looks for value doesn’t seem to have disturbed the buyer’s sentiment. The accelerated sales performance of the new Swift Dzire is a testimony to this claim, however you can argue that Maruti is an exception to such cases.

So that brings us to the question – if you are a potential Swift diesel customer, is the Verito compact an option that you would weigh?

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Hi! I'm Shrawan, I'm an automobile engineer and began IAB with a couple of friends in 2008 to burn time. Since mid-2009 this is where I spend my time from 7AM to 11PM everyday. Today we're rated among the top 100 automotive news websites in the world today by Technorati, and among the top 25,000 websites on the internet by Alexa! We aspire to the become the world's best auto news provider with multimedia rich content, packaged into an informal and fun website design. Please use the contact page below in case you want to reach me.

4 Comments so far. Feel free to join this conversation.

  1. faisal January 12, 2013 at - Reply

    A tip for competitors, never try to compete with the Swift.

  2. Gopi January 12, 2013 at - Reply

    A Mahindra ? No way ! Already suffering with 2 products – atrocious quality, service & non availability of spares , bad technicians etc. Just waiting for 3 yrs to be up to shift 2 maruti

  3. Vibin P Vijay January 12, 2013 at - Reply

    Swift Dzire is a family car and Verito is not a fully family car or personal car.Samething will Happen will Verito CS also we can expect Lots Verito CS Taxi in our market.So Swift Dzire will be the choice.

  4. Mohammed January 11, 2013 at - Reply

    Absoluely not ! I’d not buy the regular Verito or even the upcoming sub 4 metre Verito even if it’s offered at 5 lacs.

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