Its official – Mahindra e2o christened, launch around the corner

Posted on: Jan 7, 2013 - 5:01pm IST

Mahindra has renamed the NXR as the ‘e2o’ (pronounced as ‘Ee-too-oh’), an official press release confirmed this afternoon.

Mahindra e20

Mahindra elaborates that the e2o meets the 5 C’s framework of – Clean, Convenient, Connected, Clever and Cost Effective. The e2o is the first step in the making of an entire Mahindra electric vehicle value chain and ecosystem. Prototypes of other electrified Mahindra products have been presented in auto shows or seen testing around the plant, so the claim is a transcript of the action back at the skunk works.

Extensive testing and validation is complete and the e20 has also been certified as road worthy in India. Mahindra is not disclosing dates, but says it “will be launched soon” from the new facility inaugurated in Bengaluru which has an annual capacity of 30,000 cars.

Mahindra REVA E2O launch in early 2013
The official Twitter account of Mahindra REVA had disclosed a time frame of launch a few weeks ago.

Have Mahindra’s marketing men come up with something interesting this time as well? You betcha!

The ‘e’ in Mahindra e2o connotes for the energy of the Sun, the ‘2’ pronounced as ‘to’ signifies the connected technologies in the car, while ‘o’, represents ‘Oxygen’, the medium of sustenance of life.

The e2o will be powered by Lithium Ion batteries that gives it a 100 km range, chargeable through a 15 ampere plug. In addition to this method, the e2o can be charged using the ‘Sun2Car’ system that converts solar energy into electrical energy, a technology that was demonstrated at the inauguration of the Bengaluru plant.

The four seater e20 was showcased at the Frankfurt Motor Show in 2009. The version bearing the Mahindra logo was unveiled at the 2012 Delhi Auto Expo and has been caught testing by readers ever since. The design of the e20 was penned by ace designer Dilip Chhabria.

Next would you like to read more about the or more about Mahindra?

8 thoughts on “Its official – Mahindra e2o christened, launch around the corner

  1. Sridhar says:

    Will it cost a bomb? Electricity is not cheap these days and going by the media news, tariffs are soon slated to rise by another 20%. If one were to charge the car at home one has to bear in mind that as electricity usage increases the tariff slab too changes, making it even more expensive.

    Reply
    1. GB says:

      Initial cost aside, ownership costs could be very high. Unconfirmed reports suggests that the battery life of these cars is around 20000 KM and costs about 75000 Rs, to replace.

      Reply
  2. Harish says:

    First time I am seeing an electric vehicle with such a big radiator grill.

    Reply
    1. Sridhar says:

      May be to cool the electric engine 🙂

      Reply
    2. GB says:

      That’s a nice observation, Harish.
      Its a pity that this is the best DC has been able to come up with.
      The cars design ought to have taken advantage of the fact that an electric motor will not need a radiator. Instead, this design is so misgiving.
      A series hybrid like in the new BMW I3 and not an ornamental solar panel recharging system would be the practical remedy for the E2O.

      Reply
  3. timmy says:

    with the shortage for electricity and increasing prices mahindra better bundle a solar panel for charging when selling the car so people will think it as a more economical option than a conventional gasoline engine car………

    Reply
    1. sri says:

      Better they can keep the solar pannel fixed over the roof top like a sun/moon roof so that when ever the car is been driven in the city crunchy traffic it will easily be charged 😛

      Reply
    2. sandy says:

      It’s already mentioned on last but one paragraph; ‘Sun2Car’ system. This could be well worth for this car if found effective.
      Sri, the car may get overcharged in Mumbai traffic. 😀

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

About the Author
Shrawan
Shrawan Raja

I'm Shrawan, the Founder & CEO of IndianAutosBlog.com. I love teamwork and talking about cars.