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Image Update – New images added to a gallery on the post footer.

The Ford Atlas Concept is a precursor to the design, technology and features of Ford’s next generation pickup trucks.

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Ford Atlas at NAIAS 2013Ford Atlas lowered into NAIAS 2013

The first Ford product to be fully influenced by this concept is the next generation Ford F-150, presently under development, and is America’s best selling pickup brand for the last 36 years.

The Atlas sports a purpose-driven design with bolstered wheel arches and a chiseled grille.

Ford Atlas at NAIAS 2013 (3) Ford Atlas at NAIAS 2013 (4)

It features many practical touches such as multiple tie-down points tucked along the cargo box walls and load floor, and to charge power tools, 110-volt electrical outlets in the cargo box. Thin, lightweight seats trimmed in leather are designed to provide extra leg room at the rear. The buttons and controls are glove-friendly.

Ford Atlas at NAIAS 2013 (5) Ford Atlas at NAIAS 2013 (6)

The Atlas features the next-generation EcoBoost powertrain that comes with a start-stop motor, which is suspended when the truck is towing. To save fuel, Ford has designed Active Grille Shutters, Active Wheel Shutters and powered running boards that close when they are not needed/the vehicle is in motion to reduce aerodynamic drag. There’s also a drop-down front wind spoiler that lowers at highway speeds to improve air flow around the car. The combination of these technologies enhances fuel economy of the pickup by 2 mpg, Ford elaborates.

Ford Atlas at NAIAS 2013 (7) Ford Atlas at NAIAS 2013 (8)

A 360-Degree Point-of-View Camera and LED Headlamps and Taillamps are two other firsts for a pickup, featuring on the Ford Atlas Concept.

Ford Atlas Concept Image Gallery

Ford Atlas Concept Ford Atlas Concept tire Ford Atlas Concept tail light LED
Ford Atlas Concept side view Ford Atlas Concept seat Ford Atlas Concept rear wheel arch
Ford Atlas Concept rear view Ford Atlas Concept rear three quarters Ford Atlas Concept loading bay
Ford Atlas Concept load bay door Ford Atlas Concept headlight Ford Atlas Concept front three quarters
Ford Atlas Concept front three quarter zoomed Ford Atlas Concept front three quarter left Ford Atlas Concept front seats
Ford Atlas Concept front fascia Ford Atlas Concept door sill Ford Atlas Concept door ajar
Ford Atlas Concept dashboard Ford Atlas Concept co-driver seat Ford Atlas Concept cockpit
Ford Atlas Concept chassis Ford Atlas Concept cabin Ford Atlas Concept badge on the hood

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