Bajaj to revamp its 3 wheeler range; new platforms under development
Posted on: Jan 21, 2013 - 4:58pm IST
The company which is currently the market leader in the 3 wheeler segment has plans to totally revamp its entire range of 3 wheelers in order to bring in more volume. Mr. S. Ravikumar, senior vice president, business development of Bajaj Auto told DNA that, “Work on new platform for three-wheelers has begun at our research and development centre, and we will be revamping the entire range with the new vehicles. Just like we developed new platforms for Pulsar and Discover, we are developing new platforms for three-wheelers.”
So far in the current financial year, Bajaj Auto managed to hold a market share of 41.29% in the 3 wheeler market while the rival Piaggio followed closely with a share of 34.48%. Majority of Bajaj’s growth in 3 wheeler sales came from diesel passenger carriers.
The company’s alternative to 3 wheeled auto rickshaws, the Bajaj RE60 quadricycle is waiting for the Indian government decision on whether to implement the quadricycle policy or not. If Bajaj faces unfavorable situation to market the RE60 in India, the firm has decided to derisk their business by exporting the vehicle to countries like Sri Lanka.
The new range of 3 wheelers are expected to be unveiled some time in the next fiscal.