Mercedes is preparing Superbowl TVC featuring CLA ahead of its Detriot debut

Posted on Dec 11 2012 - 10:24am by Nithyanandh K
Categorized as
726
Tagged as

The Mercedes CLA is definitely one of the most anticipated cars to debut at the North American International Auto Show that is set to commence on January 14.

[Can't watch the video? Head to Mercedes-Benz.com]

Mercedes has already began shooting the TV commercial which is to be aired during the finals of Superbowl championship on February 2, 2013. The German automaker has also released a video of the preparations made during the shoot for Mercedes-Benz fashion engagement Autumn/Winter 2013.

The video features supermodel Karlie Kloss and the Mercedes concept Coupe Style, a design study on which the CLA sedan is based. On keen observation, one could see very short glimpses of what appears to be a production version of CLA parked in the background, implying that Mercedes’ fashion engagement protagonist will be the CLA sedan.

Mercedes CLA superbowl tv commercial

Coming back to the Superbowl TVC, Mercedes is reportedly filming the CLA in New Orleans and Los Angeles. The TVC is said to feature the pop singer Usher and model Kate Upton and there is also a Doberman named Cletus. The identity of another celebrity who also stars in the ad is kept secret.

Mercedes CLA superbowl tv commercial tagline

Mercedes Benz is expected to use the following tagline for the Superbowl commercial – “One temptation that no Saint can resist.”

The Mercedes CLA will be unveiled at the Detriot Auto Show in January and will go on sale later in the year.

[Source: Blog.mercedes-benz-passion.com]

Next, would you like to read more about Mercedes-Benz or more about the ?

Like this kind of content? Subscribe to us via Email or Twitter to get our updates sent to you everyday!

About the Author

By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

2 Comments so far. Feel free to join this conversation.

  1. abuna ventana December 11, 2012 at - Reply

    the concept is the best ever beautiful car ever seen..but it wont be a reality, ever

  2. Vibin P Vijay December 11, 2012 at - Reply

    Wow…very good news for Merc Lovers.

Leave A Response