Toyota – No plans to launch Lexus in India now

Posted on Dec 13 2012 - 11:49am by Nithyanandh K
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Lexus LS460Toyota has made it clear that the launch its luxury brand Lexus in India is not going to happen in the immediate future.

Regular Indian Autos Blog readers know that Toyota Kirloskar Motor recently announced that there won’t be any new product launches coming from them in the next three years and the automaker will concentrate on enhancing the Toyota Etios twins.

Toyota has previously announced that they are planning to bring the Lexus brand to India to compete with established German players BMW, Audi and Mercedes. However, due to hike in customs duty of luxury cars in the last year’s budget and an appreciating rupee, the company has revised its strategy.

Mr. Sandeep Singh, deputy managing director for marketing at TKM told Financial Chronicle that, “We were keen to launch Lexus brand and also made an announcement. But we have now put the decision on hold in view of higher duty and rupee volatility. Because, like other manufacturers, we cannot assemble Lexus cars here, as the quality standards are very stringent. I don’t see Lexus brand getting launched here at least in the next two years”

Bringing Lexus cars as CBUs will make them very expensive in comparison with other luxury car brands who are pushing their entry level price point continuously southwards.


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About the Author

By this time you would have figured out that auto enthusiasm to the level of fanaticism is a prerequisite to be a part of team IAB. And I'm no exception! As a toddler, those wheeled machinery fascinated me even before I knew what they’re called as! Since then automobiles became the love of my life and I grew up admiring anything and everything that purrs and has wheels. My quest to be updated with whatever happens in the glorious world of automobiles naturally landed me at IAB. So here I'm, as a petrolhead by birth, mechanical engineer by education and an automotive journalist by profession!

3 Comments so far. Feel free to join this conversation.

  1. Mohammed December 15, 2012 at - Reply

    A really good car, bad news for India.

  2. Rahul December 13, 2012 at - Reply

    “enhancing the Toyota Etios twins” – Does it include redesigning too ? Current Etios twins look very bland and boring. They need some sharp and clean lines.

    • Nithyanandh K December 13, 2012 at - Reply

      Toyota is in the process of facelifting the Etios which is expected to have subtle visual tweaks.

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