Honda plans an amazing price tag for the Amaze diesel sedan

Posted on Dec 3 2012 - 8:50am IST
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Honda Amaze Modulo Kit rear profileIt is transformational time for Honda Cars India and we are seeing some much awaited developments at the Japanese camp. After being continuously battered for not providing the Indian masses with a good diesel option, finally things are looking brighter.

After giving a small media preview of the Honda Amaze diesel sedan to a select media journalists, Honda India has also announced a new greenfield diesel engine factory in Tapukara, Rajasthan. The plant will be responsible for manufacturing the 1.5 Liter i-DTEC turbo diesel engine that will be in-charge of turning Honda India’s fortunes.

The new plant will give Honda India the high level of localization that it needs to introduce the Amaze diesel sedan at a very aggressive price point. The sub 4 meter Honda Amaze sedan will take on industry stalwarts such as the Maruti Suzuki Dzire, Mahindra Verito, Tata Indigo etc. TheEconomicTimes reports that the Amaze would be launched in the price bracket of 5-8 lakhs.

Honda India couldn’t have timed the diesel engine plant at a much better time. This engine will find its way under the bonnet of the next generation versions of the Jazz hatchback and the City sedan which are due in 2013-14. But the Japanese giant has made it clear that the diesel engine would not be fitted to the higher end models such as the Civic, Accord and CR-V models in India.

Considering the diesel engine is based on the same EarthDreams technology that is implemented in Honda’s higher capacity diesels sold in UK, Honda India would also supply some of the engine components from the Rajasthan plant to its UK subsidiary.

[Source: articles.economictimes.indiatimes.com, Image Courtesy: Paultan.org]

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14 Comments so far. Feel free to join this conversation.

  1. mohd jafar ikhlas April 11, 2013 at - Reply

    Dfntly I vl go 4 it…

  2. Yuvi April 6, 2013 at - Reply

    This cannot beat Dzire sales even if they price less then Dzire. No one can come close to maruti in terms of after sales & service.

    Amaze is good. Honda sales & service network is poor india as of now. Especially in tier 1 & 2 cities. Honda’s weakness is maruti’s advantage here.

    Unless they improve that its not going to be a runaway success for Amaze.

  3. Jeevan April 5, 2013 at - Reply

    Just Wait n see ho the car’s diesel revolution performs.Even the toyota was unable to perform in this segment. Its a tough s.egment.

    Success is a matter of a real time performance.

    I Beleive in HONDA. But lets wait that it will create a revolution like SWIFT.

    Good luck HONDA.

    Jeevan

  4. Ashok Kumar Sharma April 5, 2013 at - Reply

    If Honda Amaze will give 25km /lit., on Indian roads condition then it will be a revolution

    Ashok

  5. Ravi April 3, 2013 at - Reply

    i think brio and amaze inner size will be same only they fix the dicky and diesel engine

  6. SUJAY December 4, 2012 at - Reply

    Just Name it as HONDA AMAZE , then only I will buy it.

  7. Mohammed December 3, 2012 at - Reply

    Good news. Undercut Dzire in terms of pricing to go mass market. Take the ugly tin sheet matchbox Maruti’s out of the equation.

    I’ve seen a Dzire recently going at around 90 km/hr infront of me, stopping abruptly to negotiate a cycle wala, vehicle taking an ugly left turn and crashing badly against the compound wall of a road side house. The car was literally cut to pieces and needless to say, the 2 passengers suffered serious injuries and were rushed to a nearby hospital. Maruti vehicles are so damn light that sometimes you wonder they will fly off the roads at high speeds. My new Manza for that matter gives me a lot of confidence while travelling with my family, it is well planted even at speeds in excess of 150. Hear that the Amaze is lighter than Dzire, hope it is safe and stable too.

    And why are they naming it Brio Amaze? Just Honda Amaze would have been fine.

  8. tjacob December 3, 2012 at - Reply

    Honda’s low sales numbers in India was never due to the quality of their products, performance, design and fuel efficiency. Their products lead each segment when it comes to the above parameters.
    The only reason why Honda sales are low in India is due to the low ground clearance of their vehicles. Indians just don’t find Honda cars practical due to their low ground clearance as Honda cars get stuck on every speed bump on Indian roads.

    • Ameya December 3, 2012 at - Reply

      Are you kidding me?
      Low ground clearance doesn’t sum up the short comings of the brand who has failed to innovate their products with the national fuel (read DIESEL). The lethargy of the Japanese giant to change according to local customer preference has cost the brand extremely reflecting in the poor sales.

      • Sundeep December 3, 2012 at -

        Spot on Ameya!

      • Nikhil December 3, 2012 at -

        Right.. And the P-R-I-C-E

      • Anand December 4, 2012 at -

        Correct .. Low Grd clearance doesn’t matter.

    • kapil December 3, 2012 at - Reply

      Absolutely correct.

      I had a city first and that was the problem. Now I have a Civic and same problem…. Good for USA but not so good for India where there are more holes than roads and big speed breakers

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