Bumper to Bumper – Let’s discuss about Honda Brio Amaze
Posted on: Dec 11, 2012 - 6:08pm IST
Honda Brio Amaze with its 1.5 litre diesel engine is going to be Honda Car India’s turn around specialist.
[Can’t watch the video? Head to Youtube]
Honda has been taking beatings in the Indian market which shifted in favor of diesel cars all of a sudden. Honda never saw it coming and the once very successful automaker found itself starring at a peril without a diesel option.
The Brio Amaze comes as a saving grace. Apart from being the first Honda to sport a diesel engine in India, the car has so much speaking for it. The designers have done a laudable job with the car’s rear which is a far cry from Swift Dzire’s abrupt rear.
The Brio hatchback impressed us with its phenomenal interior packaging and the Amaze with a slightly extended wheelbase should offer even better space and comfort. In short, we think Honda has a winner in its hand.
So what should Honda do to make Brio Amaze a grand success?
Well, Honda should price the Amaze consciously and competitively considering the fact that they haven’t tasted any success in India in the recent times. An aggressive pricing is sure to gather everybody’s attention and experimenting with premium pricing could be done down the line after establishing the product.
What do you think Honda should do to make the Brio Amaze the best seller in it’s segment? Voice your opinions in the comment box below and stay tuned for more!