Bumper To Bumper – Don’t ignore localization and Superb’s proven recipe on the 2013 Octavia
Posted on: Dec 26, 2012 - 6:16pm IST
The all-new 2013 Skoda Octavia lands in India next year. It is Skoda India’s most significant launch as their Up!-based product plans are on slow burn.
[can’t see the clip above? Head over to Youtube]
Skoda is leading the ‘E’ segment with the Superb. The Superb’s success clearly came from the introduction of a diesel engine, but it wasn’t just the diesel option that made it the king of the mountain. The availability of XXL legroom and boot space, along with a refreshing design, helped it reach the summit.
Skoda is using the same formula on the larger incoming Octavia. The MQB Platform underpinnings will leave it with localization advantages, as whole product families in the future will rely on a similar set of components.
What would you say is the need of the hour for Skoda India with the launch of the 2013 Octavia in sight?