Tata Motors is planning to penetrate Eastern Europe, Latin America and Indonesia with local assembly lines it was made known at Tata’s Annual General Meeting last week. It inaugurated an assembly line in South Africa in July that covers and area of over of 34,500 square metres rolling out medium and heavy commercial vehicles. Tata began exporting commercial vehicles to South Africa in 1998.
The new factories in overseas locations could begin functioning as early as next year starting with Indonesia, according to a report on Hindu Business Line. Tata has shortlisted the Nano and Ace to be assembled at these locations.
Volumes of the Nano have fallen to a fraction of the target set initially and the company is looking at markets outside of India to make up for the deficit. Currently Nano is exported to Nepal and Sri Lanka. As these countries have a high duty structure for imported vehicles the numbers are not going to improve markedly.
Tata is also working out plans to introduce another small car based on the Pixel concept showcased at the Geneva Motor Show earlier this year.
[Source - TheHinduBusinessLine.com]
I dont think any one can have a more frustrating experience than a Nano owner. I purchased a Nano in November 2009 which gave me a horrible mileage of 10.5 Kms per litre. After more than one year of constant email correspondence with Tata Motors and after road tests by their service engineers, they finally agreed to change the engine of my Nano and the engine change was done in April 2011. Imagine my horror when even after the fitment of the new engine, my Nano gave the same horrible mileage of less than 10.5 kms per litre. Belive it or not I am today spending Rs. 7/- for every km that I use the Nano. Tata Motors should be really proud of the Nano. How on earth will such a car ever sell ?
Good luck! This thing doesn’t even sell in India and will surely not sell in these other countries. The idea was excellent but the finished product is crap. Sorry.
What an ugly car !!
I pity Indonesian, Eastern Europe and Latin American customers . somehow tata manages to push such a crap product .