Volkswagen’s world domination plans on track

Posted on: Jun 15, 2011 - 11:58am IST

Volkswagen Das AutoVolkswagen’s plan to dominate the world automotive market by 2018 seems to be materializing slowly and steadily. The company’s passenger car brand sold 2.09 million units in the first five months globally. That’s a 12.2 percent increase over the previous year in which VW managed to sell 1.86 million units.

Majority of the growth was fueled by China which is the largest market for VW. Over one-third of the total vehicles were sold in China alone. VW sold 714,200 cars in the country, recording a 15.3 percent increase.

Christian Klingler, Board Member for Sales and Marketing for the Volkswagen Group said,

“Our positive trend continued in May and we have posted yet another delivery record,”

Back home, VW India is at a very nascent stage. The company entered the Indian market in 2007 with the Passat and steadily started building up its might. Last year was a record year for VW India as it showed one of the highest growth rates by any automotive company. It even managed to send jitters down the spine of Honda Siel India which is more established in the market as compared to VW.

The next car to hit the Indian Market from VW will be Jetta. The company will be targeting the D segment sedan market in a big way. Market rumors are that the VW Jetta will be launched in the next two months. Volkswagen is yet to bring the Passat CC, new Touareg and new Beetle to India.

Stay tuned as the story unfolds.

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Kaustubh Shinde

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