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American Youtube star Brittani Taylor promotes the Ford Fiesta by telling us why the Lamborghini Gallardo is no match to the city hatch except for straight-line speed. Turn up the volume but common sense has to be turned off before watching this video as Brittani isn’t informed about things like the Lambo’s boot space or its location.

Ford’ new-found practice of putting bloggers, Youtubers and internet icons behind products, devising viral campaigns and pushing it to consumers is working equally well as using traditional media, but at a fraction of the cost.

If Ford India wants to promote the Fiesta sedan, we suggest handing it to team IAB along with a Bugatti Veyron for about a week ;-)

Source – Youtube.com

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About Me

I'm Shrawan, an automobile engineer who began IAB in 2008, which today is rated as a Top 10 global automotive website by Technorati, and among the top 15,000 websites on the internet, according to Alexa.

  • Abhishek

    You would be the dumbest person on earth, to compare a Lamborghini with a Ford Fiesta hatch.

    Its like comparing a Armani shirt with a Peter England!