The Ford Fiesta Classic was launched a few hours ago here in Chennai and IAB, as usual, brought the details to you first. The Fiesta Classic is not part of the eight new products for India by 2015 but that does not make it an irrelevant or minor launch. There is plenty of action in the entry-level sedan segment.
The Swift Dzire still demands long waiting periods, the Etios’ reception has been like as thought its been serving customers well for the last 15 years. The Indigo Manza has the attention of every sedan buyer’s with acres of space and well-finished interiors.
Ford believes there are many first time buyers who want a sedan. The Ikon’s been laid to rest and a large gap existed in Ford India’ portfolio between Figo and Fiesta. It is also a good idea to convert Figo enquirers into Fiesta customers
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